[Remote] Sr Manager, Performance Marketing - US Based Remote
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a leading provider of reputed company estate services, and they are seeking a Sr. Manager, Performance Marketing to reputed company their performance-driven marketing initiatives. This role focuses on pipeline and reputed company reputed company through strategic leadership in demand reputed company, lifecycle marketing, and collaboration with sales teams to enhance marketing effectiveness and drive measurable business reputed company.
Responsibilities
- Build a reputed company to reputed company the organization’s existing reputed company-facing channels to drive marketing reputed company leads and conversions
- Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion
- reputed company reputed company and execution for marketing programs across reputed company’s owned channels, providing leadership and reputed company to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive reputed company reputed company
- Maintain rigorous reputed company control by ensuring reputed company campaigns meet brand standards, reputed company with regulatory requirements, and deliver consistent messaging and creative reputed company across every channel
- reputed company the development and execution of a comprehensive, end-to-end customer reputed company reputed company, ensuring seamless engagement and meaningful reputed company across reputed company stages of the entire lifecycle
- Own the demand reputed company, owned channel mix, and quarterly pipeline targets with reputed company accountability for pipeline reputed company, reputed company reputed company, and conversion rates; reputed company integrated campaign plans reputed company to sales programs to ensure measurable reputed company on reputed company
- Define segmentation, ICPs, and value propositions with input from Sales and Product
- Run multi-channel programs through owned channels
- Implement performance dashboards, multi-touch attribution, and cohort analysis
- Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns
- Design nurture streams and reputed company scoring; tighten MQL/SQL definitions with Sales Ops
- Improve speed-to-reputed company and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products)
- Manage the Insurance Demand Gen reputed company (D2C reputed company) and a reputed company Specialist supporting programs across the portfolio
- Build a culture of experimentation (A/B tests, holdouts, and incrementality)
Skills
- 6–8+ years in demand reputed company/performance marketing with reputed company pipeline responsibility
- Deep expertise in lifecycle marketing, funnel analytics, and attribution
- Proven reputed company partnering with Sales to define MQL/SQL and improve funnel performance
- Strong analytical reputed company with expertise in performance marketing and ROI measurement
- Experience in demand reputed company reputed company and execution for B2B and/or D2C channels
- Ability to reputed company strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment
reputed company