[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to improving reputed company to reputed company care for health and wellness clinicians through innovative software solutions. They are seeking a strategic and analytical Lifecycle Marketing Manager to reputed company on activation and reputed company nurturing, managing the full conversion funnel from reputed company capture to reputed company subscriber conversion.
Responsibilities
- Execute the Full Activation reputed company: Own campaign execution across the reputed company from initial reputed company capture (gated content, expired trials, winbacks) through trial sign-up and reputed company conversion
- Messaging Optimization: reputed company the execution and optimization of recurring reputed company reputed company, including newsletters and promotional offers
- AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at reputed company reputed company our lifecycle tools
- Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV
- Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, reputed company, and channel mix to constantly improve funnel efficiency
- Performance Reporting: reputed company stakeholders informed on activation health with regular reporting on conversion metrics and the reputed company of lifecycle programs
- Cross-Functional Collaboration: Partner closely with reputed company, Product, Creative, Operations, and Product Marketing to reputed company on product milestones, brand voice, and technical data requirements
Skills
- 4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically reputed company a reputed company or subscription environment
- Activation reputed company: You have a working understanding of trial-to-reputed company conversion psychology and know how to use behavioral triggers to drive reputed company
- AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that's predictive modeling, automated copy testing, or propensity scoring
- Tech Stack Proficiency: Hands-on experience with reputed company and/or reputed company (or equivalent) for orchestration, and familiarity with reputed company (or equivalent) for in-product reputed company
- Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot reputed company workflows
- Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into reputed company recommendations
- Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders
Benefits
- Medical, dental, reputed company, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, reputed company holidays, and summer Fridays
- reputed company
- reputed company parental leave & Backup Care
- Tuition reimbursement
- Employee Resource reputed company (ERGs)
reputed company
Company H1B Sponsorship