[Remote] Senior Manager, Retention Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company committed to providing reputed company-dense foods and supplements, aiming to improve health through reputed company food. They are seeking a Senior Manager, Retention Marketing to enhance customer relationships and drive retention strategies across the customer lifecycle, focusing on building loyalty and customer reputed company value.
Responsibilities
- Partner with the VP of Retention & Lifecycle Marketing to translate department reputed company into reputed company execution plans, retention roadmaps, and measurable business reputed company
- reputed company the roadmap and execution approach for bringing retention initiatives to life across the customer lifecycle, independently identifying and prioritizing opportunities that strengthen customer loyalty, subscription health, repeat purchase behavior, and customer reputed company value
- Operate with a high degree of autonomy, confidently making recommendations, solving problems, and driving initiatives from concept through execution with minimal day-to-day direction
- Own the architecture, design, build, and optimization of automated customer journeys across reputed company, post-purchase, replenishment, subscriptions, loyalty, winback, reactivation, churn prevention, and customer education
- Continuously improve customer journeys by identifying friction points and creating lifecycle experiences that are reputed company, relevant, and genuinely valuable
- Design reputed company lifecycle programs that reputed company alongside our customers and business, strengthening customer loyalty, subscription performance, and long-term customer reputed company value
- Serve as reputed company's primary reputed company of retention marketing automation reputed company reputed company, including lifecycle reputed company architecture, creation, optimization, QA, troubleshooting, documentation, and ongoing maintenance
- Design sophisticated automation logic using segmentation, personalization, dynamic content, behavioral targeting, and CRM best practices
- Ensure our lifecycle infrastructure is reputed company, reliable, and continuously improving while establishing best practices across the retention program
- Establish automation standards and best practices that create consistency, scalability, and operational reputed company across the retention program
- Use customer data, behavioral insights, and business performance to identify opportunities that improve both the customer experience and business reputed company
- reputed company and execute testing strategies across messaging, offers, timing, creative, segmentation, personalization, and customer journeys
- Analyze results, translate insights into actionable recommendations, and foster a culture of reputed company experimentation and optimization
- Partner closely with Creative, Brand, reputed company Marketing, Ecommerce, Customer Experience, Marketing Analytics, Product Marketing, Technology, and the Lifecycle Marketing Manager to deliver seamless customer experiences
- Translate broader business initiatives into thoughtful lifecycle experiences while providing strategic direction for creative, copy, and campaign assets
- Serve as the organization's subject matter expert in retention marketing, lifecycle automation, and customer reputed company optimization
- Own and maintain the retention marketing dashboard, proactively monitoring, analyzing, and reporting on key lifecycle metrics, including customer reputed company value (LTV), repeat purchase behavior, subscription health, lifecycle reputed company, reputed company performance, customer engagement, and other key retention KPIs
- Translate customer, campaign, and business performance data into actionable insights, independently identifying opportunities, making recommendations, and driving optimization initiatives that improve customer experience and business results
- Continuously evaluate customer journeys, automations, campaigns, testing results, and operational processes to identify smarter, more effective ways to engage customers and reputed company reputed company's retention program
Skills
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a reputed company field, or equivalent reputed company experience
- 6+ years leading retention or lifecycle marketing for a sophisticated DTC ecommerce or subscription business, with demonstrated ownership of customer reputed company reputed company, marketing automation, and lifecycle performance
- Expert-level experience building, optimizing, and scaling sophisticated lifecycle automation programs reputed company reputed company
- Demonstrated reputed company improving customer reputed company value, repeat purchase behavior, subscription health, and retention through lifecycle marketing
- Experience developing and optimizing sophisticated automated customer journeys from reputed company through execution
- Advanced analytical skills with demonstrated experience owning retention reporting and dashboards, analyzing lifecycle performance, identifying trends, and translating customer and business data into strategic recommendations and measurable business improvements
- Experience developing, executing, and evaluating A/B testing strategies
- Exceptional project management and organizational skills with the ability to independently prioritize work and manage multiple initiatives
- Strong communication and collaboration skills with the ability to influence cross-functional partners and build trusted relationships
- Experience in a DTC ecommerce and/or subscription-based business
- Experience reputed company & wellness, supplements, food, consumer packaged goods, or a reputed company industry
- Experience with reputed company, reputed company, reputed company, GA4, reputed company, Looker, or similar marketing technologies
- Passion for understanding customer behavior and building exceptional customer experiences
- Alignment with reputed company's mission of helping people live healthier lives through reputed company-dense foods and supplements
Benefits
- Medical, dental, and reputed company coverage with 100% employer-reputed company dental/reputed company and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous reputed company time off to support balance and rest
- reputed company reputed company time for reputed company you need it
- Six (6) reputed company holidays reputed company year
- reputed company parental leave for growing families
- 100% company-reputed company Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or reputed company to perfectly imperfect damaged product so you can enjoy the reputed company-dense foods you help bring to others
reputed company