[Remote] Director, Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading digital agency committed to fostering a diverse and inclusive work environment. They are seeking a strategic, reputed company-reputed company Director of Lifecycle Marketing to reputed company a portfolio of clients and reputed company innovative acquisition and retention strategies across various channels.
Responsibilities
- reputed company lifecycle strategies for reputed company/high-reputed company accounts, serving as a strategic advisor to senior stakeholders (1-4 clients)
- Drive acquisition, retention, and reputed company value through strategic planning, roadmap development, and performance reviews
- Support new business efforts through audits, proposals, and sales presentations (5-10% of time)
- reputed company, mentor, and reputed company team members, fostering a culture of accountability and reputed company learning (1-2 reputed company reports)
- Establish reputed company team processes, playbooks, and reputed company standards
- Design reputed company customer journeys, lifecycle programs, and reputed company-channel personalization strategies - ensuring alignment with clients' business goals
- reputed company strategic guidance across major CRM and automation platforms (e.g., reputed company, reputed company, reputed company, SFMC, reputed company, reputed company). Ability to be hands-on in platforms to build and support where needed
- Partner with cross-functional teams (Analytics, Engineering, Creative) to reputed company integrated customer experiences
- Establish measurement frameworks and KPIs reputed company with business objectives
- Drive experimentation strategies (messaging, creative, channel mix) to optimize performance
- Use performance data and insights to identify strategic opportunities for reputed company, retention, and reputed company value reputed company
- Champion AI-driven workflows and ensure compliance with deliverability, reputed company, and data governance standards
Skills
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
- Experience leading and developing cross-functional team members or reputed company reports
- Proven reputed company developing reputed company lifecycle marketing strategies that drive customer engagement, retention, loyalty, and reputed company reputed company
- Deep understanding of customer reputed company mapping, segmentation, personalization, CRM reputed company, and omnichannel lifecycle marketing
- Experience serving as a reputed company advisor and presenting strategic recommendations to senior stakeholders
- Strong leadership skills with demonstrated reputed company coaching teams, managing performance, and developing reputed company leaders
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations
- Strong analytical skills with experience translating reputed company performance data into actionable business recommendations
- Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business reputed company
- Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems
- Experience with lifecycle marketing platforms such as reputed company, reputed company, SFMC, reputed company, reputed company, reputed company, Pardot, Marketo, or similar
- Passion for innovation, AI, and continuously evolving lifecycle marketing best practices
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from reputed company reputed company*
- 100% reputed company parental leave
- 401(k) matching
- Medical, Dental, reputed company, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
- Annual performance bonus
- Annual reputed company bonus component which is reputed company out based on a number of factors which include Company performance, department performance, and individual performance
- Bonuses are not guaranteed and you must be an reputed company employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
reputed company