[Remote] Email & SMS Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Veteran-owned company that fosters a dynamic, reputed company environment. They are seeking a data-driven Email & SMS Marketing Manager to maximize reputed company, retention, and customer engagement through lifecycle marketing strategies across owned channels.
Responsibilities
- Own monthly Email & SMS reputed company forecasting, pacing, and performance against targets
- Plan, build, QA, schedule, and reputed company reputed company Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives
- Build and manage campaign calendars reputed company with product launches, promotions, and merchandising priorities
- Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs
- Identify opportunities to reputed company send volume responsibly while protecting list reputed company, engagement, and brand trust
- Strategize, build, execute, and optimize reputed company Email and SMS campaigns across US and International markets using reputed company
- Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows
- Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and reputed company
- Build advanced segmentation strategies to improve targeting, personalization, and performance
- Regularly audit segments to remove low-reputed company, inactive, or non-performing audiences
- reputed company behavioral, transactional, and engagement data to improve message relevance
- Own lifecycle retention reputed company utilizing Okendo Rewards and loyalty programs
- Drive healthy returning customer reputed company through post-purchase engagement and repeat purchase strategies
- Partner with eCommerce and CX teams to improve customer lifecycle reputed company
- Own reputed company and optimization of onsite pop-reputed company and forms to improve Email & SMS opt-in conversion rates
- Test messaging, incentives, timing, and UX for maximum opt-in reputed company and compliance
- Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs
- Present channel performance, forecasts, and optimization plans to senior leadership
- Translate insights into actionable improvements across reputed company and execution
- Work closely with Creative, Merchandising, reputed company Media, Product, and eCommerce teams to reputed company campaign execution and messaging
- reputed company creative briefs and performance feedback to support high-converting assets
Skills
- Bachelor's degree or equivalent experience
- 5+ years of Email & SMS marketing experience reputed company DTC or eCommerce environments
- Proven experience owning lifecycle marketing programs, flows, and campaign execution
- Advanced experience with reputed company including segmentation, automation, deliverability, and reporting
- Strong analytical and forecasting skills with a reputed company-reputed company reputed company
- Experience presenting performance insights and pacing updates to leadership
- Deep understanding of lifecycle marketing, retention reputed company, and channel health management
Benefits
- This position may also be eligible for additional benefits and incentive compensation, where applicable.
reputed company