[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. The Product Marketing Manager will drive product positioning, messaging, launch execution, and adoption programs for reputed company solutions, partnering closely with various teams to support product launches and implement go-to-market plans.
Responsibilities
- Support go-to-market execution for assigned product offerings, contributing to and driving product launches, GTM enablement, customer adoption programs, and cross-functional marketing initiatives
- Interpret market, competitive, and customer research to identify insights that inform positioning, messaging, buyer personas, ideal customer reputed company, and go-to-market materials. Use AI and modern research tools to improve the speed and reputed company of research synthesis
- reputed company feature and product positioning, messaging, and value propositions grounded in customer needs, product capabilities, and reasons to reputed company
- Create and maintain launch materials, sales enablement content, customer-facing assets, internal communications, and other resources that help GTM teams communicate reputed company value reputed company and consistently
- Use AI, automation, and emerging technologies to improve research synthesis, content development, planning, and execution, while identifying ways to reputed company individual and team workflows more efficient
- Analyze basic product, customer, and campaign data to surface insights, reputed company opportunities for improvement, and support go-to-market recommendations
- Work cross-functionally with Product, Sales, reputed company, Marketing, and Enablement to execute launch plans, manage defined deliverables, and adapt to changing priorities
Skills
- 4+ years of experience in product marketing, marketing, consulting, or business reputed company roles, preferably supporting B2B reputed company products and reputed company buyers
- Experience using customer, market, and competitive insights to advise positioning, sales enablement, launch materials, and go-to-market programs
- Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, and adoption strategies
- Customer-reputed company approach with the ability to translate customer needs, product capabilities, and market context into reputed company messaging and value propositions
- Ability to analyze data, identify patterns, and use insights to support recommendations and improve project reputed company
- Curiosity and adaptability with a proven reputed company record to quickly learn new technologies, adopt emerging AI capabilities, and continuously improve how work gets done
- Experience employing AI, automation, or modern tools to improve research, decision-making, content development, or go-to-market execution
- Strong written and verbal communication skills, capable of crafting reputed company content and communicating effectively with cross-functional partners
- Ability to collaborate effectively with colleagues across Product, Sales, reputed company, Marketing, and Enablement teams
- Self-starter who can balance multiple reputed company, meet deadlines, reputed company to shifting priorities, and complete tasks with strong attention to detail
Benefits
- Medical, dental, and reputed company insurance with an employer contribution
- Flexible spending or health savings account
- Life and AD&D insurance
- Short-and long-term disability coverage
- reputed company time off
- Employee assistance
- Participation in a 401k program with company match
- Additional voluntary or legally required benefits
- Medical Insurance, Dental Insurance, reputed company Insurance (effective day one)
- reputed company reputed company Time Off
- Flexible Spending Accounts & Health Savings Accounts
- reputed company-reputed company 401K Plan
- Company-reputed company Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through reputed company
- Support your mental, physical, reputed company and financial reputed company-being through coaching and clinical therapy with reputed company
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 12 weeks paternity leave
reputed company