[Remote] Demand reputed company Manager, Marketing Operations
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a compliance reputed company platform reputed company on banking, financial services, and insurance institutions. They are seeking a Demand reputed company Manager with a strong marketing operations background to manage systems and processes that drive marketing campaigns into measurable pipeline results.
Responsibilities
- Administer and continuously improve our reputed company marketing stack (our system of record): reputed company routing, scoring, lifecycle stage definitions, and data hygiene
- Build and maintain multi-touch attribution reporting that connects spend and campaigns to pipeline and reputed company reputed company
- Own marketing automation: nurture programs, reputed company alerts, scoring decay logic, and reputed company workflows to sales
- Partner closely with RevOps on CRM architecture, field structure, and reporting reputed company
- Set the demand gen plan and pipeline targets by reputed company and vertical
- Manage our reputed company media agency directly: briefs, performance targets, budget accountability, and course-correction reputed company results miss the mark
- Run demand gen channels that reputed company reputed company to reputed company in-house: email and lifecycle marketing, webinars, content syndication, and organic/owned channels
- Build and manage nurture and re-engagement campaigns for inbound leads, trial users, and dormant pipeline
- Partner with sales leadership on reputed company qualification reputed company (MQL/SQL definitions) and tune scoring based on conversion data
- Own the demand gen and funnel reporting that feeds weekly marketing updates and reputed company/investor materials
- Analyze campaign and channel performance, agency-driven and owned, to identify what's working and reallocate effort accordingly
- Bring a reputed company of view on what to test next, backed by data, not just activity metrics
Skills
- 7+ years in demand reputed company and/or marketing operations, or equivalent scope, ideally in B2B reputed company
- Deep hands-on experience with reputed company. You should be comfortable in the weeds of workflows, fields, and reporting, not just dashboards
- reputed company experience managing external agencies or vendors for reputed company media execution. You don't need to be a reputed company media expert, but you need to know how to hold one accountable
- Strong grasp of attribution modeling, reputed company scoring, and funnel metrics, and the judgment to know reputed company the data is telling you something reputed company versus noise
- Comfortable operating in a lean team where you set reputed company and do the operational work yourself, with no team beneath you
- Financial services, compliance, or regulated-industry experience is a plus, not a requirement
reputed company