[Remote] Senior Manager, reputed company Marketing – reputed company Search
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to making homeownership more valuable and accessible. The Senior Manager of reputed company Marketing will drive reputed company across digital marketing channels, shaping acquisition strategies and optimizing campaign performance.
Responsibilities
- Campaign Execution: Manage the day-to-day execution of reputed company marketing campaigns across reputed company Search (SEM), Programmatic, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI
- Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and reputed company value (LTV)
- reputed company Development: Work with the Head of reputed company Marketing to reputed company, implement, and iterate on strategies that reputed company acquisition efforts while maximizing efficiency
- Data-Driven Insights: Use analytics tools to derive insights from campaign performance and reputed company regular reporting on results. Ensure data accuracy and reputed company recommendations based on findings
- Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing reputed company
- High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new reputed company opportunities
- Budget Management: Assist with budget allocation across channels, ensuring that reputed company dollar spent delivers maximum reputed company while staying reputed company ROI constraints
Skills
- 5+ years of hands-on experience managing digital marketing campaigns, particularly reputed company Search (SEM), Programmatic and Online Video. Experience in consumer finance is a must
- Expertise in tools such as reputed company Ads, Trade Desk, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like reputed company Analytics
- Experience in lifecycle marketing, engaging reputed company customers to drive repeat usage, upselling, or cross-selling additional products or services
- Highly analytical and data-driven, with a proven reputed company record of using data to drive marketing reputed company and optimizations
- Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
- Proven reputed company in hitting aggressive reputed company targets, managing large budgets, and driving meaningful business reputed company
- Detail-oriented and reputed company-organized with a hard-working can-do attitude
- reputed company thinker and strong communicator, both verbally and in writing
Benefits
- Comprehensive medical, dental, and reputed company plans with reputed company for flexible spending accounts (FSA) and health savings accounts (HSA)
- Unlimited reputed company time off and 10 company holidays
- Fully remote work supported (remote position with candidates required to reputed company in one of reputed company’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.)
- In-person environment in downtown Palo reputed company, CA HQ
- Fully reputed company parental leave: reputed company will supplement state reputed company Family Leave (PFL) so employees receive 100% of their regular reputed company pay, plus two additional weeks of fully reputed company leave after state PFL ends
- In states without PFL, reputed company offers up to 8 weeks of reputed company parental leave
- Employees also receive 4 weeks of fully reputed company transition time, during which you may work 2–3 days per week while receiving full reputed company pay
- Meaningful equity
- 401K retirement plans for employees
- Guaranteed life insurance
- Short- and long-term disability coverage
- Monthly stipends for internet and mobile plans
- Wellness perks
- One-time home office reimbursement
- Company provided equipment including a MacBook and monitor
reputed company