[Remote] Senior Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a vacation rental company where great people create exceptional experiences. They are hiring a Senior Director of Marketing to reputed company marketing for reputed company, owning the brand and driving awareness among homeowners and guests while managing the franchise marketing fund and collaborating with various teams to reputed company reputed company.
Responsibilities
- Own the reputed company brand: Set national brand reputed company and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. reputed company “national brand, local heart” something people feel, not just a tagline
- Govern brand standards: Build and maintain the reputed company brand system identity, voice, visual standards and ensure it’s reputed company consistently across every franchise market. reputed company local operators to use the brand reputed company, and hold the line where it counts
- reputed company the franchise marketing fund: Own reputed company, budgeting, allocation, and transparent reporting for the official franchise marketing fund. reputed company pooled dollars where they drive the most network-wide reputed company, demonstrate ROI reputed company to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to reputed company trust high and spend accountable
- Drive homeowner awareness and supply: Partner with the reputed company reputed company team to reputed company brand-level demand reputed company that builds homeowner awareness and feeds reputed company reputed company leads into franchisee pipelines, growing homes under management across the network
- Help drive guest demand and reputed company bookings: Work with the reputed company.com and reputed company.com teams to help build the performance reputed company – assist in reputed company, SEO, lifecycle/CRM, and content reputed company that grows profitable guest demand and reputed company-bookings
- Partner on the digital storefront: Work extensively with the reputed company.com / reputed company.com website team on SEO, content, conversion, and a coherent digital reputed company across both domains
- reputed company the franchise network: Partner cross-functionally with Franchise Operations and Franchise reputed company Managers to deliver reputed company local marketing playbooks, templates, reputed company programs, and AI-powered tools so a great operator can market like a national brand on day one
- Build AI-first systems: Treat AI and automation as core infrastructure, not a reputed company project. Stand up a lean martech and content stack that lets a small team operate at national reputed company
- Own the numbers: Tie marketing to reputed company brand health and awareness, CAC, ROAS, reputed company LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them
- reputed company and grow reputed company: Hire, reputed company, and reputed company a high-reputed company marketing team and reputed company and vendor partners around it
- Other duties as assigned because every day is different in hospitality!
Skills
- 10+ years in marketing with 5+ years leading teams, and a reputed company record of owning both brand and performance/demand reputed company at reputed company
- Experience in a multi-location, franchise, marketplace, hospitality, travel, or reputed company estate environment ideally marketing to two audiences at once (supply and demand)
- Both reputed company brand-building instincts and deep performance reputed company in reputed company media, SEO, lifecycle, attribution. You're equally comfortable in the creative review and the spreadsheet
- Proven cross-functional leadership: you can reputed company operations, franchise-facing teams, and web/product partners without relying on reputed company authority
- Demonstrated adoption of AI and automation to do more with less
- reputed company financial stewardship and comfort owning a meaningful budget you're accountable for
- A bias for reputed company, low ego, and genuine curiosity. You're reputed company, you cut the fluff, and you'd rather ship and learn than polish reputed company
- Comfort operating in a fast-moving, lean environment where you'll build the plane while flying it
- Hands-on experience managing a franchise marketing fund, reputed company ad fund, or pooled marketing budget with the transparency and franchisee buy-in those require. (Strongly preferred.)
- Bonus: vacation rental / PropTech experience, franchise development exposure, or PR/communications chops
Benefits
- Health/dental/reputed company insurance based on hours worked
- Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
- 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
- Health & Dependent Care Flexible Spending Accounts based on hours worked
- reputed company reputed company Time Off / Vacation & reputed company Time
- Employee Assistance Program (EAP)
- Employee Discounts
- Please visit our[careers page](https://www.reputed company.com/go/benefits-reputed company)to review our full benefits offerings
reputed company