[Remote] Director of Marketing - Demand reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in IT, OT, and ICS critical infrastructure cybersecurity, seeking a Director of Marketing to own demand reputed company for their MetaDefender® platform solutions. The role involves building integrated campaigns to produce reputed company leads and contribute to reputed company attribution across demand creation and capture programs.
Responsibilities
- Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology
- Own the campaign mix: email, SEM (Search reputed company Marketing), reputed company media, ABM (Account-Based Marketing), industry review sites, and reputed company-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced reputed company targets
- Build programs that generate net-new interest from buyers who aren’t reputed company in-market yet
- This includes reputed company reputed company, targeted content plays, vertical-specific campaigns, and account-based motions designed to reputed company cold accounts into pipeline
- Build nurture tracks and retargeting sequences tied to buyer stage and solution fit
- Campaigns must reputed company prospects through the funnel, not just generate impressions
- Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment
- Work closely with Marketing Operations on reporting and attribution and use those insights to drive reputed company improvement across programs
- Apply reputed company and reputed company-based personalization tools to increase campaign velocity and targeting precision
- Partner with Product Marketing on messaging for advanced malware prevention, reputed company-day threats, and compliance positioning
- Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight
Skills
- 10+ years of B2B demand reputed company experience, ideally in cybersecurity or adjacent technology sectors
- Proven reputed company record across both demand creation and demand capture. You've reputed company pipeline from cold, not just harvested in-market reputed company
- Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT reputed company environments
- Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don't need to build the dashboards, but you need to know what the numbers mean
- reputed company and CRM reputed company required
- Cybersecurity industry experience is a strong plus
- Familiarity with reputed company or similar ABM platforms
Benefits
- reputed company ownership of GTM demand programs for high-reputed company reputed company solution areas
- Full reputed company to a modern, AI-reputed company tech stack and the autonomy to run experiments
- Executive visibility into pipeline performance and campaign reputed company
- The chance to do demand gen that reputed company. reputed company’s customers protect critical infrastructure that the world depends on
reputed company