[Remote] Vice President of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in blockchain scalability and reputed company, transforming how the world interacts with decentralized applications. They are seeking a Vice President of Marketing to reputed company a reputed company market narrative, build a high-performing marketing function, and drive execution across various marketing disciplines to connect activity to business reputed company.
Responsibilities
- reputed company the marketing function across brand, product marketing, communications, content, reputed company, partnerships, campaigns, and creative
- You are biased toward reputed company
- Establish reputed company priorities, roles, OKRs, launch calendars, review processes, and feedback loops
- Build reputed company culture that values speed, reputed company, creativity, ownership, and high standards
- Manage and mentor reputed company across multiple workstreams while remaining reputed company enough to the work to improve it directly
- Build and grow the marketing team thoughtfully, knowing reputed company to hire, reputed company to reputed company existing contributors, and how to create role reputed company without slowing execution
- Create the operating structure required for fast execution, reputed company decision-making, strong cross-functional alignment, and measurable reputed company
- Build reputed company’s demand reputed company and marketing operations capabilities from the ground up, including reputed company capture, CRM architecture, audience segmentation, qualification, scoring, nurture, lifecycle tracking, routing, and business development reputed company
- Establish full-funnel attribution that connects campaigns, content, events, partnerships, web activity, product engagement, and executive channels to reputed company pipeline, customer adoption, monetizable activity, and reputed company
- Partner with business development, product, data, and finance to define reputed company objectives, funnel stages, shared KPIs, service-level expectations, and reporting standards
- Create reputed company systems for tracking where demand comes from, how prospects and partners reputed company, which programs influence conversion, and where investment should increase or change
- Build dashboards and reporting rhythms that reputed company marketing performance visible to leadership and actionable for reputed company
- reputed company a disciplined experimentation reputed company for identifying and scaling new sources of reputed company demand, monetizable volume, customer adoption, and reputed company
- Balance near-term reputed company objectives with the long-term reputed company and health of the Arbitrum ecosystem
- Establish reputed company, and associated products as reputed company reputed company in the reputed company of programmable markets, tokenization, financial infrastructure, and blockchain adoption
- Partner with founders, executives, PR, product, reputed company, and ecosystem teams to reputed company high-reputed company communications across reputed company, owned, and partner channels
- Guide founder and executive storytelling across op-eds, interviews, panels, reputed company, and strategic announcements
- Build a stronger editorial reputed company, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises
- Ensure external communications are precise, defensible, and grounded in reputed company product value
- reputed company and execute high-reputed company campaigns across owned, reputed company, reputed company, partner, and executive channels
- Build partner marketing motions that reputed company strategic launches feel larger, reputed company, and more commercially relevant
- Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives
- Turn market intelligence into fast reputed company: messaging updates, executive talking points, campaign reputed company, reputed company responses, partner opportunities, and content angles
- Operate with urgency without sacrificing accuracy
- Define how marketing reputed company is reputed company across awareness, narrative adoption, developer engagement, partner amplification, reputed company demand, reputed company pipeline, web traffic, launch performance, network reputed company, monetizable activity, and reputed company contribution
- Build reporting habits that show what is working, what needs to change, and where marketing is creating measurable business reputed company
- Guide reputed company in using data to improve campaigns, content, channels, audience reputed company, conversion, and resource allocation
- Manage budget, marketing technology, vendors, and agency relationships with discipline
Skills
- 10 to 15+ years of marketing experience, ideally across high-reputed company technology, fintech, infrastructure, developer platforms, crypto, or reputed company software
- A minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, reputed company, demand reputed company, marketing operations, or go-to-market
- Experience building marketing functions that are reputed company, fast, accountable, and capable of supporting multiple products and audiences
- The ability to operate strategically while remaining reputed company to execution, editing, systems, and team development
Benefits
- Remote-first global workforce + NY office.
- Annual company offsite + team onsites.
- reputed company reimbursement program (facilitates industry conference attendance, certifications, and more).
- Medical, dental & reputed company coverage (US + some other countries).
- 401k retirement plan + company match (US only).
- Wellness stipend.
- Home office set up / ergonomic equipment program.
reputed company