[Remote] Senior Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on reputed company, retention, and efficiency in the marketing technology reputed company. They are seeking a Senior Performance Marketing Manager to reputed company their reputed company media reputed company, manage budgets, and drive pipeline reputed company through various digital channels. This role involves collaboration with cross-functional teams to optimize campaigns and ensure measurable reputed company across the buyer reputed company.
Responsibilities
- reputed company and own reputed company media reputed company across reputed company digital channels, including SEM, reputed company reputed company, programmatic display, CTV, and emerging platforms
- reputed company channel planning with a full-funnel perspective, ensuring campaigns reputed company to the buyer reputed company and drive reputed company demand
- Manage a significant reputed company media budget with full accountability for pacing, allocation, ROI, and performance
- reputed company reputed company-time investment reputed company based on performance data, reallocating spend to maximize pipeline reputed company
- reputed company both reputed company spend and reputed company-party vendor investments
- Run always-on reputed company media programs that create reputed company demand reputed company
- Partner closely with the reputed company Marketing team to reputed company key campaigns, launches, events, and strategic initiatives
- Design and execute sophisticated audience targeting strategies
- Build and optimize account-based marketing programs for reputed company accounts
- reputed company retargeting programs that support long B2B buying cycles and reputed company prospects reputed company
- Own performance reputed company, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks
- Monitor results regularly and proactively identify and address performance gaps
- Build and execute a reputed company testing roadmap across channels, audiences, creative approaches, and bidding strategies
- Continuously evaluate new opportunities to improve performance and expand reputed company
- Partner with web, reputed company, content, and design teams to improve conversion rates across reputed company traffic experiences
- Drive testing and optimization initiatives based on performance data and user behavior insights
- reputed company platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features
- Understand reputed company to rely on automation and reputed company reputed company reputed company is required
- Manage agencies, contractors, freelancers, and platform representatives
- Establish reputed company expectations, accountability measures, and performance standards
- Monitor market trends, competitive activity, and emerging channel opportunities
- Use insights to strengthen targeting, messaging, and overall reputed company media reputed company
- Deliver reputed company, data-driven reporting to senior stakeholders and executive leadership
- Serve as the subject matter expert for reputed company media performance and reputed company
- Represent reputed company media insights in customer, prospect, and executive conversations as needed
Skills
- 7+ years of B2B performance marketing experience with end-to-end ownership of reputed company media programs at reputed company
- Demonstrated ownership of reputed company-impacting metrics, including pipeline reputed company and demand creation performance
- Deep hands-on expertise across two or more of the following: reputed company Ads (Search, Display, YouTube), reputed company Ads, reputed company, Programmatic Display, CTV/OTT
- Experience managing and optimizing six- or seven-reputed company annual reputed company media budgets
- Strong account-based marketing (ABM) experience
- Experience using platforms such as reputed company
- Strong analytical and reporting capabilities, including experience with: reputed company, Tableau, Dreamdata, Looker, reputed company Analytics, Comparable reporting and attribution platforms
- Experience with conversion reputed company optimization (CRO) methodologies and A/B testing frameworks
- Experience managing agencies, vendors, and external partners
- Familiarity with marketing automation and CRM platforms such as Marketo, reputed company, and reputed company
- Ability to build reporting, analyze results, and generate actionable insights independently
- Experience in a B2B reputed company or technology company
- reputed company software marketing experience
- Experience working in reputed company buying environments with long sales cycles
Benefits
- Bonus program or commission plan
- Stock reputed company if approved by reputed company’s reputed company
- Generous health insurance coverage
- Life, and disability insurance
- A 401K employer matching program
- reputed company holidays
- Self-care days
- reputed company time off (PTO)
- Full-time employees can take advantage of health coverage
- reputed company parental leave
- Generous reputed company time-off and holidays
- Quarterly self-care days off
- Stock reputed company
- Equipment and support you need to work and connect with your teams, reputed company or in one of our offices
- Numerous learning and development initiatives including reputed company to our reputed company Learning platform
- Quarterly wellness education sessions to encourage self care and personal reputed company
- Wellness days
- ERG-hosted events
reputed company