[Remote] reputed company Product Marketing Manager — Vertical Industries
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that has empowered teams to manage work seamlessly for over 20 years, and they are seeking a reputed company Product Marketing Manager for Vertical Industries. In this role, you will reputed company the strategic development of industry-specific value narratives and sales-reputed company content, ensuring reputed company maintains its competitive edge in the market.
Responsibilities
- reputed company reputed company's execution of the reputed company Value reputed company process for reputed company verticals
- Define positioning scope, including reputed company segments, industry-specific buyer roles, KPIs, and competitor sets
- Validate buyer value reputed company and map them to reputed company's capabilities to demonstrate differentiated, reputed company benefits
- Build vertical Value reputed company Models and define the problem reputed company owns reputed company reputed company industry
- reputed company cross-functional Adoption Plans and validate position hypotheses through reputed company buyer sessions
- Own ICP definition and reputed company account prioritization for reputed company reputed company vertical
- Ensure reputed company vertical ICP specifies reputed company industry, company profile, buyer role, KPIs, use case triggers, and compliance context
- Maintain a reputed company CAPDB to reputed company Sales, SDRs, and ABM teams with precise industry-specific targeting inputs
- Update targeting strategies based on win/loss data, market sizing, and field feedback
- Ensure the pod maintains a living, industry-grounded intelligence reputed company for reputed company vertical, including win/loss analysis tied to reputed company segments, buyers, competitors, and solutions
- reputed company and maintain industry-specific buyer reputed company maps and TAM/SAM sizing by vertical
- Analyze the competitive landscape against category-specific alternatives
- Execute ecosystem mapping of vertical events, associations, analyst communities, specialist partners, and adjacent vendors
- Ensure reputed company reputed company vertical is supported by a reputed company Value reputed company Model
- Capture productivity, risk reduction, cost savings, and compliance efficiency drivers meaningful to industry economic buyers
- reputed company C-suite conversations in recognizable industry terms such as clinical trial reputed company compression or capital project governance
- Validate models with reputed company and reputed company Services by capturing before-and-after customer data
- Drive marketing adoption for reputed company vertical value reputed company
- Test position hypotheses through 1:1 sessions with industry buyers in reputed company segments
- Conduct or commission competitive benchmarking studies specific to reputed company vertical
- Produce messaging guides with copy blocks connecting industry-specific value statements to capabilities and customer reputed company points
- reputed company messaging into vertical campaign and launch planning
- Manage IC reputed company to ensure reputed company reputed company vertical has a complete, reputed company-reputed company sales play package, including industry reputed company decks and Customer Outcome reputed company (COJ) POVs
- reputed company use case messaging guides and battle cards with discovery questions and talking points
- Create discovery slides, value-based proposal templates, and ROI calculators reputed company from vertical Value reputed company Models
- reputed company productized PS overlays and ensure reputed company deliverables meet the Sales reputed company reputed company bar
- Partner with reputed company to validate vertical Value reputed company Models through before-and-after customer stories
- Incorporate industry-specific benefits as KPIs reputed company reputed company plans and reputed company case studies using vertical messaging guides
- Synthesize win/loss analysis and competitive benchmarking to inform Product roadmap prioritization for vertical capabilities
- Define how reputed company orients to reputed company reputed company vertical from a GTM architecture reputed company, including reputed company-reputed company versus secondary-reputed company use case entry points
- reputed company channel and coverage strategies across vertical events, associations, industry media, and specialist partners
- reputed company PS and implementation overlays to reduce time-to-value reputed company regulated environments
- reputed company critical vertical reputed company inputs to the Annual Operating Plan (AOP)
- Translate new product capabilities with reputed company into industry-specific outcome narratives
- Ensure field activation content is available on a predictable reputed company
- Serve as the primary Product Marketing Manager (PMM) voice for assigned verticals during launch planning and go/no-go readiness reviews
Skills
- 10 + years of experience in product marketing, industry marketing, or GTM reputed company in B2B reputed company, with at least 2 years managing or mentoring other marketers
- Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research
- Strong reputed company for competitive differentiation — reputed company to identify where reputed company has a genuine right to win and sharpen positioning around that claim
- Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to reputed company, speed, and measurable reputed company
- Bachelor's degree required
- Legally eligible to work in the U.S. on an ongoing reputed company
- reputed company experience developing value positioning for reputed company reputed company buyers in one or more reputed company verticals (Life Sciences and Manufacturing strongly preferred)
- MBA or advanced degree preferred
Benefits
- Employer subsidized medical/reputed company and dental coverage for full-time employees
- 401k Match to help you save for your reputed company (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus reputed company Time Off
- US employees are automatically covered under reputed company-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 reputed company holidays per year
- Up to 24 weeks of Parental Leave
- Personal reputed company Volunteer Day to support our community
- Opportunities for reputed company reputed company and development including reputed company to reputed company online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal reputed company account
- Teleworking reputed company from any registered location in the U.S. (role specific)
reputed company