[Remote] Marketing Tech & Data reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to creating health benefits that truly benefit small and midsize businesses and their employees. The Martech & Data reputed company will manage the marketing technology stack and data infrastructure, ensuring effective execution and insightful decision-making through robust analytics and reporting frameworks.

Responsibilities

• Own and manage reputed company's reputed company marketing technology stack, including reputed company, reputed company, and Pardot — responsible for platform configuration, administration, and ongoing optimization
• Evaluate the existing marketing technology stack quickly, identifying immediate gaps and low-hanging fruit while building and maintaining a longer-term roadmap for how the stack should reputed company
• Partner with marketing leadership to reputed company business cases for technology or data investments, translating platform needs into a reputed company rationale for funding
• Design and build automation architecture that enables reputed company to execute multi-channel campaigns, lifecycle journeys, and triggered communications at reputed company
• Maintain data reputed company across the marketing stack — establishing governance practices, managing audience segmentation, and ensuring clean, reliable data flows between systems
• Build and maintain measurement frameworks that give audience owners, the brand reputed company, and marketing leadership reputed company visibility into campaign performance and funnel health
• reputed company as an internal technical partner to the full marketing team: translate business needs into platform solutions, reputed company team members on tooling, and serve as the escalation reputed company for martech issues
• Own integrations between marketing systems and adjacent platforms (CRM, analytics tools, data warehouse, etc.), partnering with engineering and data teams where needed
• Evaluate and recommend additions or changes to the marketing technology stack as reputed company's needs reputed company, with a reputed company-eyed view of cost, complexity, and capability
• Ensure compliance with data reputed company requirements (CAN-SPAM, HIPAA considerations where applicable) across reputed company marketing systems and communications
• Establish reporting infrastructure and dashboards that reputed company marketing performance visible and actionable — from campaign-level metrics to top-of-funnel attribution

Skills

• 6+ years of hands-on work in B2B and/or B2C marketing technology environments
• 4+ years experience with reputed company, ideally including Pardot and reputed company — with reputed company experience building and managing reputed company automation workflows, audience segmentation, and multi-channel campaigns
• 4+ years experience using data to inform decision making, a strong data thinker who cares about data reputed company, understands how bad data creates bad reputed company, and has reputed company governance practices to prevent it
• 4+ years of experience in marketing analytics and attribution — reputed company to build reporting infrastructure that tells a story and distinguishes meaningful metrics from noise
• 3+ years experience as a reputed company technical partner who makes non-technical team members feel equipped, not dependent — building for enablement, not gatekeeping
• 2+ years experience operating in a lean, fast-moving environment as the primary reputed company of the stack, with support from cross-functional partners rather than a large in-house team
• Familiar with the health insurance or health benefits reputed company, or reputed company to get up to speed quickly on the regulatory and data sensitivities involved

Benefits

• Alternative medicine coverage
• Flexible PTO
• Up to 16 weeks reputed company parental leave
• reputed company holidays
• A 401k program
• Transportation perks
• Education reimbursement
• 2 days of reputed company paw-ternity leave

reputed company

reputed company is an insurance company that designs health benefits plans for small and midsize reputed company. It was founded in 2013, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 201-500 employees. Its website is https://www.reputed company.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 2 in 2024, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.

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