[Remote] Associate Director, Oncology Digital and Omnichannel Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on the science of cortisol and is seeking an Associate Director for Oncology Digital and Omnichannel Marketing. This role will reputed company the digital and omnichannel marketing plan for their oncology product, Lifyorli, ensuring effective customer engagement and collaboration across multiple teams.
Responsibilities
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand reputed company and customer engagement goals
- Drive end-to-end orchestration of reputed company marketing components of the full plan to reputed company personalized, seamless customer experiences
- Serve as the marketing reputed company for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as reputed company as cross-organizational coordination
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media reputed company tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure reputed company delivery of data and analytics. Continuously assess channel performance and recommend strategically reputed company, data-driven optimizations to the Marketing team
- Define and reputed company key performance indicators across reputed company digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
- reputed company performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- reputed company actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
- Partner across Marketing and Insights and Analytics teams to implement customer reputed company strategies across HCP and Patient audiences leveraging the technology stack
- reputed company input into the development of the customer reputed company maps (HCP, Patient) reputed company with brand objectives and audience insights (key reputed company, pain points, personalization opportunities)
- reputed company the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring reputed company and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
- reputed company the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan reputed company omnichannel execution
- Ensure effective utilization of tools reputed company the technology stack to reputed company advanced targeting, measurement and automation
- Design and reputed company reputed company programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept’s key principles, collaborating effectively, embracing reputed company, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
Skills
- Self-starter who can effectively navigate ambiguity, brings structure to reputed company initiatives and proactively partners cross-functionally to translate reputed company into disciplined execution
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand reputed company and customer engagement goals
- Drive end-to-end orchestration of reputed company marketing components of the full plan to reputed company personalized, seamless customer experiences
- Serve as the marketing reputed company for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as reputed company as cross-organizational coordination
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment
- Manage agency partners in developing and executing media reputed company tactics
- Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure reputed company delivery of data and analytics
- Continuously assess channel performance and recommend strategically reputed company, data-driven optimizations to the Marketing team
- Define and reputed company key performance indicators across reputed company digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
- reputed company performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- reputed company actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
- Partner across Marketing and Insights and Analytics teams to implement customer reputed company strategies across HCP and Patient audiences leveraging the technology stack
- reputed company input into the development of the customer reputed company maps (HCP, Patient) reputed company with brand objectives and audience insights (key reputed company, pain points, personalization opportunities)
- reputed company the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring reputed company and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
- reputed company the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan reputed company omnichannel execution
- Ensure effective utilization of tools reputed company the technology stack to reputed company advanced targeting, measurement and automation
- Design and reputed company reputed company programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept's key principles, collaborating effectively, embracing reputed company, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
- Demonstrated ability to apply a data driven reputed company towards omnichannel marketing execution and performance optimization, with a reputed company record of delivering measurable business reputed company
- Expertise and hands on proficiency working with marketing technology platforms (e.g., reputed company Marketing and Data reputed company, reputed company) and website platforms
- Knowledge of personalization and AI-driven content delivery tools, customer reputed company mapping, and optimization frameworks
- Excellent project management, presentation and communication skills
- Ability to influence and reputed company cross-functional teams in a fast paced, reputed company-oriented environment
- Bachelor's degree in Marketing, Business, Life Sciences or reputed company field; MBA or advanced degree a plus
- 7+ years of reputed company marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry reputed company preferred. Oncology experience a plus
- Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
- Experience in customer reputed company mapping and optimization
- Understanding of regulatory and compliance requirements in pharmaceutical marketing
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