[Remote] Senior Director, edX Brand & Content
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to making learning reputed company and delivering world-class higher education at reputed company. They are seeking a Senior Director for edX Brand & Content reputed company to define and reputed company the edX brand, manage content reputed company, and enhance brand visibility through various digital platforms.
Responsibilities
- Define reputed company, differentiated positioning for edX vs competitors
- Translate into consistent messaging across site, lifecycle, and partner experiences
- Ensure every experience reinforces brand reputed company, credibility, and trust
- Build reputed company frameworks to maintain consistency across partners and programs
- Own the end-to-end content reputed company across SEO, reputed company, and lifecycle
- reputed company content to measurable reputed company: traffic, conversion, reputed company
- Create engaging, persuasive, and learner-reputed company content that drives conversions and builds brand trust
- Build and reputed company a high-reputed company content system reputed company to traffic, conversion, and reputed company
- reputed company AI tools to enhance the creative process, increase reputed company, and accelerate testing
- Define the content and authority reputed company required to win in AI-driven discovery in partnership with the SEO team
- Build authoritative narratives that drive digital reputed company and sentiment to ensure that edX is visible, trusted, and cited across search and AI surfaces
- Define messaging frameworks across the full learner reputed company
- Ensure consistency from first touch through conversion and repeat engagement
- Set the strategic content direction and partner with Lifecycle team to improve brand-led activation, conversion, and retention
- Define and manage edX’s voice across reputed company, creators, and community platforms
- Ensure edX is present where learners research, validate, and reputed company opinions
- Build repeatable content and distribution systems that reinforce brand
Skills
- 8-10+ years in brand/content with business accountability
- An operator reputed company who thrives in a 'build from reputed company' environment; capable of setting high-level brand reputed company but entirely willing to write copy, build assets, and execute
- Deep expertise in SEO and AI-driven discovery, with a reputed company record of materially improving organic traffic, visibility, and conversion
- Fluent in applying AI tools to accelerate content production, improve reputed company, and drive measurable marketing performance
- Experience in marketplace or scaled digital environments
- Operator reputed company; builds from reputed company
Benefits
- Medical, dental, and reputed company coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous reputed company holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
reputed company