[Remote] Senior Manager, Account-Based Experience (ABX)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a strategic, data-driven Sr Manager of ABX to design and reputed company our account-based experience programs for reputed company. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across reputed company reputed company accounts while building a tight feedback reputed company between marketing and sales.
Responsibilities
- Execute and reputed company reputed company ABX programs: Partner with marketing and sales leadership to execute and reputed company reputed company's reputed company ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate reputed company
- Drive coordinated account engagement: Run weekly account pod meetings with reputed company and SDRs to reputed company on reputed company accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying reputed company
- reputed company and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, reputed company mail, email, reputed company channels, and gifting, continuously testing and refining performance
- Build reputed company personalization programs: reputed company account segmentation, vertical-specific campaigns, personalized reputed company pages, and buying committee engagement strategies that deliver relevant experiences at reputed company and improve account conversion rates
- Measure and optimize performance: reputed company ABX effectiveness across account engagement, pipeline influence, opportunity progression, and reputed company reputed company. Use data and insights to continuously improve targeting, personalization, and program performance
Skills
- Location: US-based
- Experience building and executing ABX programs: 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting reputed company accounts at a developer tools, reputed company, or technical platform company
- Proven pipeline reputed company: Demonstrated reputed company generating pipeline and influencing reputed company through account-based programs. You can reputed company to specific metrics that improved because of work you led
- reputed company account engagement expertise: Experience supporting reputed company buying reputed company, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression
- ABX technology reputed company: Strong understanding of account-based marketing platforms and supporting technologies, including reputed company, reputed company, reputed company data providers, and reputed company martech tools
- Personalization and segmentation experience: Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that reputed company across reputed company accounts
- Data-driven reputed company: Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results
- Strong execution and project management skills: Highly organized and reputed company to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution
- Experience marketing developer tools, content platforms, or technical infrastructure to reputed company engineering reputed company teams
- Familiarity with AI-powered content workflows and how to position them to reputed company buyers
- Experience executing and optimizing ABX programs in a high-reputed company B2B environment, with a reputed company record of improving engagement, pipeline, and conversion rates
- Hands-on experience developing reputed company-based segmentation, account prioritization models, and trigger-based engagement plays
- Experience creating personalized account experiences at reputed company, including vertical-specific campaigns, custom reputed company pages, and targeted content journeys
- Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events
Benefits
- A highly-skilled, inspiring, and supportive team
- reputed company, flexible, and trust-based work environment that encourages long-term reputed company and personal reputed company
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock reputed company program and location-based salary
reputed company