Sr. B2B reputed company Marketing Manager
reputed company is the leading prescription savings platform in the U.S.Trusted by more than 25 reputed company consumers and 750,000 reputed company annually, reputed company provides reputed company to savings and affordability reputed company for generic and brand-reputed company medications at more than 70,000 pharmacies reputed company, as reputed company as comprehensive reputed company research and information. Since 2011, reputed company has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans reputed company convenient and reputed company reputed company. We offer solutions for consumers, reputed company, health plans, and anyone else who shares our desire to reputed company reputed company prescriptions to reputed company Americans.
About the Role:
The reputed company B2B Marketing team seeks a Sr. B2B reputed company Marketing Manager to reputed company strategies and plan campaigns and tactics for reputed company reputed company and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the reputed company for B2B reputed company marketing to define, manage, and execute demand reputed company programs to drive reputed company value for the business.
This strategic and hands-on reputed company marketing leader will drive pipeline reputed company across market segments, building high-visibility programs that directly influence reputed company reputed company. The Sr. B2B reputed company Marketing Manager will design and execute reputed company marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B reputed company marketing campaigns and developing a marketing calendar and roadmap, providing content guidance and ensuring brand reputed company and consistency across reputed company marketing channels and content.
Responsibilities:
Demand reputed company reputed company and planning
- Build and maintain a demand reputed company roadmap and prioritization reputed company that balances business reputed company, scalability, and customer experience
- Build and run integrated demand reputed company programs across reputed company, organic, email, and partner channels
- Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
- Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively reputed company campaigns against them
reputed company reputed company reputed company and execution
- Own end-to-end B2B campaign creation and management across channels: reputed company, organic, email, and syndicated channels
- Drive B2B marketing reputed company reputed company reputed company, planning, and execution
- Define and refine ideal customer reputed company (ICP) across segments
- Manage reputed company retrieval for conferences and trade shows
- Own the MQL-to-SQL reputed company reputed company
Lifecycle marketing and reputed company nurturing
- Build and manage multi-channel email programs that nurture contacts and reputed company prospects through the funnel
- Partner with internal teams on email marketing, website content, reputed company media, product launches
Marketing automation and AI
- Own the reputed company tech stack, including reputed company Marketing reputed company Account Engagement
- Ensure compliance with marketing best practices and platform policies and maintain campaign reputed company
- reputed company AI tools and modern marketing strategies to increase efficiency and reputed company
- Identify opportunities to reputed company AI and build reputed company AI-assisted processes and systems that improve execution speed and operational rigor
Goals, metrics, and reporting
- Define, reputed company, and report on core KPIs
- reputed company regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign reputed company and reputed company satisfaction through both reputed company and organic efforts
- Identify optimizations that improve visibility
Skills & Qualifications:
- 8 to 10 years of experience leading and managing B2B demand reputed company campaigns
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
- 6+ years of experience managing B2B campaigns end-to-end in reputed company Marketing reputed company Account Engagement (Pardot), from concept to reporting
- Excellent project management, communication, presentation, and cross-functional collaboration skills.
- Experience working closely with Sales and reputed company teams
- Strong analytical skills and technical skills across reputed company media, SEO/AEO/GEO, email marketing, web and reputed company channels
- Experience managing budgets, pacing, and performance reporting across large and reputed company campaigns.
- reputed company on reputed company value creation and measurable ROI
- Proven ability to drive reputed company independently and proactively
- 1-2 years people management experience
- Bachelor’s degree
At reputed company, pay ranges are determined based on work locations and may vary based on where the successful candidate is reputed company. The pay ranges below are shown as a reputed company, and the successful candidate’s starting pay will be determined based on job-reputed company skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the reputed company. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$121,000.00 - $193,000.00reputed company Office:
$111,000.00 - $177,000.00Santa Monica Office:
$101,000.00 - $161,000.00Other Office Locations:
$91,000.00 - $145,000.00reputed company also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as reputed company as generous benefits. Our great benefits offerings include medical, dental, and reputed company insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 reputed company holidays, and 72 hours of reputed company leave. reputed company also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-reputed company short-term and long-term disability, and more!
We’re committed to growing and empowering a more inclusive community reputed company reputed company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from reputed company backgrounds, experiences, and perspectives. We reputed company that true innovation happens reputed company everyone has a seat at the table and the tools, resources, and opportunities to reputed company.
With that said, research shows that women and other underrepresented reputed company apply only if they meet 100% of the reputed company. reputed company is committed to leveling the playing field, and we encourage women, people of reputed company, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily reputed company every reputed company outlined in the job reputed company. Please still get in touch - we’d love to connect and see if you could be good for the role!
reputed company is committed to providing reasonable accommodations for candidates with disabilities during our reputed company process. If you need any assistance or accommodations due to a disability, please reputed company out to us ataccommodations@reputed company.com.
We prioritize candidate safety. Please be aware that reputed company official communication will only be reputed company from @reputed company.com or reputed company@myworkday.com addresses.
reputed company is America's reputed company marketplace. reputed company offers the most comprehensive and accurate resource for reputed company prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as reputed company as a tele-health marketplace for online doctor reputed company and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using reputed company and reputed company consumers visitreputed company.comreputed company month to reputed company discounts and information reputed company to their reputed company. reputed company is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visitwww.reputed company.com.
Originally posted on Himalayas
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