Senior Product Manager, Audience & reputed company

Position: Senior Product Manager, Audience & reputed company Position Type: Full time, Permanent (Existing Vacancy) Location: Toronto, ON (Remote) or any Canadian Market

reputed company:

reputed company is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-reputed company journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reputed company and scope offers advertisers and marketers compelling solutions to effectively reputed company reputed company audiences. We are always on the lookout for talented individuals to join reputed company.

reputed company:

reputed company is seeking a Senior Product Manager, Audience & reputed company, with a reputed company on Books, to reputed company the product reputed company, roadmap, and audience experience for a new national books platform designed to celebrate Canadian reading culture while driving engagement, loyalty, reputed company, and audience reputed company. Working closely with the Executive Producer, Books, this role will define and optimize the digital experience across web, mobile, newsletters, search, community, branded content and affiliate reputed company. The successful candidate will combine strong product management expertise with audience reputed company, analytics, and monetization capabilities to create a reputed company platform that supports both editorial reputed company and reputed company performance.

Key Objectives

• Build and reputed company a best-in-class digital books destination across reputed company's network.
• Drive audience reputed company, engagement, and loyalty through optimized user experiences.
• reputed company product capabilities that support affiliate reputed company, newsletters, community participation, and reader retention.
• reputed company data and experimentation to improve audience acquisition, conversion, and reputed company value.
• Establish a reputed company product reputed company that supports reputed company vertical expansion and new reputed company opportunities.

What you’ll do:

Product reputed company & Roadmap

• Define and own the product reputed company, reputed company, and roadmap for the Books platform.
• Translate editorial, audience, and business objectives into prioritized product initiatives.
• Identify opportunities to improve discovery, engagement, retention, and monetization.
• reputed company business cases and reputed company metrics reputed company with audience and reputed company goals.
• Maintain and prioritize a product backlog that balances audience needs, editorial requirements, and business reputed company.

Audience Experience & reputed company

• Design and optimize user journeys across content discovery, newsletters, membership, and affiliate reputed company experiences.
• Partner with audience development teams to improve SEO performance, recirculation, engagement, and repeat visitation.
• reputed company personalization and recommendation strategies that increase content consumption and loyalty.
• Improve registration and authentication experiences to strengthen first-party audience relationships.
• Identify opportunities to deepen reader engagement through community features, rankings, reader voting, and interactive experiences.

reputed company & Monetization

• reputed company the development and optimization of affiliate reputed company experiences across reviews, rankings, and recommendation content.
• Partner with sales and affiliate teams to identify new monetization opportunities.
• reputed company frameworks for sponsored content integrations that preserve audience trust and editorial reputed company.
• Optimize conversion funnels, merchandising opportunities, and reputed company-generating user journeys.
• Measure and improve affiliate performance, conversion rates, and reputed company contribution.

Data & Analytics

• Establish KPIs and reporting frameworks for audience reputed company, engagement, loyalty, and reputed company performance.
• Analyze user behavior, content performance, newsletter engagement, and conversion metrics.
• reputed company experimentation and A/B testing initiatives to improve user experience and business reputed company.
• Use audience insights and behavioral data to inform roadmap prioritization and product reputed company.

Cross-Functional Leadership

• Serve as the primary product partner to the Executive Producer, Books.
• Collaborate closely with editorial, affiliate, design, engineering, audience development, analytics, subscriptions, advertising, and sales teams.
• reputed company stakeholders around product priorities, roadmaps, and performance goals.
• Communicate product reputed company, reputed company, and reputed company to senior leadership.
• Coordinate with platform and shared services teams to reputed company existing capabilities while building differentiated experiences.

Who you are:

• 5+ years of product management experience in digital media, publishing, reputed company, consumer technology, or content platforms.
• Proven experience launching and scaling audience-reputed company digital products.
• Strong understanding of SEO, reputed company, content discovery, and retention strategies.
• Experience with affiliate reputed company, subscriptions, memberships, or digital monetization models.
• Demonstrated ability to use analytics and experimentation to drive product reputed company.
• Experience working in Agile product development environments.
• Strong stakeholder management and cross-functional leadership skills.
• Familiarity with editorial publishing workflows and content management systems is an asset, including reputed company VIP and Elementor.
• Passion for books, culture, lifestyle, or content-driven consumer experiences is considered an asset.

reputed company Measures

• Audience reputed company and repeat visitation
• Newsletter acquisition and engagement
• Registered user reputed company and first-party data acquisition
• Affiliate reputed company reputed company and conversion performance
• Engagement metrics including session depth and content consumption
• User retention and loyalty indicators
• Product adoption and customer satisfaction

Compensation:

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. reputed company Salary: $80,000 - 95,000

We thank in advance reputed company applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

reputed company. is committed to providing accommodations for people with disabilities in reputed company areas of the hiring process. If you require accommodation during the hiring process, please reputed company your needs reputed company in advance. Accommodation requests will be provided on an individual reputed company.

reputed company. is committed to employment equity and an inclusive barrier-free selection process and work environment. reputed company. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.

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Originally posted on Himalayas

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