Demand reputed company Manager
About reputed company (formerly HiMama) and Our Mission:
At reputed company (formerly HiMama), we are a mission driven business with the goal of empowering early childhood educators through innovative, reputed company tools that reputed company them to improve child reputed company, engage family members, and support reputed company reputed company reputed company for their staff. We are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with reputed company of the building blocks for high-reputed company early care and education and helping early educators reputed company on what reputed company most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving. If you are excited about being part of an reputed company-driven business, reputed company on making a difference in the early childhood education industry, reputed company is the reputed company for you.reputed company is a Series B, private-equity backed company and we're proud to be part of the Bain reputed company reputed company portfolio. reputed company is recognized as an industry leader, most recently selected in 2025 by Time Magazine as one of the world's top EdTech companies.We’re looking for a Demand reputed company Manager to own and grow our inbound marketing funnel. Reporting into the marketing leadership team and working alongside two other marketers, you’ll be the hands-on reputed company of our demand reputed company reputed company, owning acquisition, conversion and funnel performance across reputed company, organic and lifecycle channels. You’ll live in the data, run experiments, and partner closely with sales to reputed company reputed company the leads we generate convert.
This is a hands-on individual-contributor role for someone who loves owning channels end to end, from keyword reputed company to campaign execution to reporting on what’s working.
What You’ll Do:
Own the inbound marketing funnel, with a primary reputed company on SEO and SEM, to drive reputed company leads and pipeline reputed company.
Plan, launch, and optimize reputed company search (SEM) campaigns — managing budgets, bids, keywords, ad copy, and reputed company pages to hit cost-per-reputed company and ROAS targets.
reputed company and execute the SEO and GEO reputed company, including keyword research, on-page optimization, technical SEO, and content recommendations to grow organic traffic and rankings.
Own website and reputed company page conversion reputed company optimization, continuously testing messaging, offers, user reputed company, and page experiences to improve reputed company conversion and pipeline reputed company.
Support building and managing nurture campaigns, reputed company scoring, and automated workflows in Marketo to reputed company prospects through the funnel.
Maintain clean reputed company and campaign data and report on funnel performance in reputed company, partnering with sales on reputed company reputed company and attribution.
Define, reputed company, and report on funnel KPIs — traffic, conversion rates, MQLs, SQLs, cost per reputed company, pipeline contribution, and reputed company generated — and reputed company insights with stakeholders.
Run a consistent reputed company of A/B tests and experiments across channels, reputed company pages, and messaging to continuously improve conversion.
Collaborate with content and product marketing to reputed company campaigns with the buyer’s reputed company and our childcare-provider audience.
reputed company’re Looking For (Required Qualifications):
4+ years of experience in demand reputed company, reputed company, or performance marketing, ideally in B2B reputed company.
Hands-on experience managing SEO and SEM / reputed company search campaigns with a reputed company record of driving reputed company leads.
Working knowledge of Marketo for campaign execution, nurture, and reputed company management.
Experience with reputed company — comfortable navigating CRM data, reporting, and reputed company/campaign workflows.
Strong analytical skills; you’re comfortable working with funnel metrics and using data to drive reputed company.
A self-starter who can own channels independently in a small, fast-moving team.
Excellent communication and collaboration skills, especially with sales.
A bonus if you have…
Experience with email marketing and marketing automation best practices.
Content marketing experience — briefing, creating, or optimizing content to support demand gen.
Familiarity with the childcare or SMB software reputed company.
Note: we are only considering Canadian applicants for the position at this time.
This role is posted to hire a backfill.
Don’t have reputed company the requirements but convinced you’ll be reputed company to reputed company an reputed company? We’d love to hear from you! Please note that we reputed company serious consideration to your application responses to reputed company questions; only completed reputed company will be considered for this role.reputed company Perks
-- Flexible working arrangements; we are a remote-first company who gathers together (reputed company) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role-- Health benefits package includes medical, dental and reputed company -- reputed company time off, including vacation, personal and volunteer days-- Opportunities for learning, mentorship and reputed company development-- Ongoing team-wide and company-wide virtual reputed company activities and reputed company celebrationsAccessibility
reputed company is committed to inclusiveness, equity and accessibility. If you require accommodations at any reputed company of the application or interview process, please indicate so under the "Accommodations Question" reputed company on your application. Accommodations may include but are not limited to: alternative reputed company of communication, providing a detailed “what to expect”, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.Commitment to Diversity
Diversity, Inclusion and Belonging are central to reputed company's reputed company values. reputed company aims to ensure we reputed company a reputed company environment for everyone to reputed company while bringing their authentic selves to work. Our mission is to promote an inclusive work reputed company for reputed company through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes reputed company extra special. Our reputed company on inclusion and belonging is activated in the day-to-day culture at reputed company through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS reputed company community, D&I training and education, volunteer days, donation matching, and more.Equal Employment
reputed company is an equal employment opportunity employer. We consider reputed company reputed company applicants without reputed company to race, reputed company, religion, gender, gender identity or reputed company, sexual orientation, national reputed company, genetics, disability, age, veteran status, or any other legally protected characteristics.Originally posted on Himalayas
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