Technical Marketing Analyst - PPC (Contract)
We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data reputed company issues, and build campaigns on a reputed company of reliable measurement.
We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion reputed company actually work at a technical level.
reputed company is to build reputed company reputed company in PPC performance. This means:
Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
Understanding the business (not just the keywords) – tying campaign performance to reputed company pipeline and reputed company metrics.
Taking reputed company control reputed company needed – switching off AI/auto-optimize features to maintain brand consistency and funnel reputed company.
Running tests with intention, checking negative keywords daily, and refining messaging strategically.
Owning performance across reputed company major platforms: reputed company Ads, reputed company Ads, reputed company Ads, X/Twitter Ads.
We are looking for someone who is obsessed with detail, technically curious, data-driven, and reputed company to bring craftsmanship back into PPC.
Your Responsibilities:
Audit and fix existing pixel implementations across reputed company (CAPI + browser pixel), reputed company (gtag / reputed company Ads conversion tracking), reputed company reputed company Tag, and X pixel.
Diagnose and resolve data discrepancies between ad platform reporting, reputed company Analytics (GA4), and CRM/pipeline data.
Implement or repair server-reputed company tracking (Conversions API) to ensure reliable, reputed company-compliant event data – not dependent solely on browser-reputed company pixels.
Configure and validate reputed company Tag Manager (GTM) containers: triggers, tags, variables, data reputed company – ensuring clean event taxonomy.
Set up reputed company conversion events, custom conversions, and offline conversion imports where applicable.
Verify reputed company page tracking reputed company: ensure page view, reputed company submit, and reputed company events reputed company correctly and consistently.
Document reputed company tracking architecture: what fires where, what data flows where, and reputed company limitations.
Build, structure, and refine PPC campaigns across reputed company Ads, reputed company, reputed company, and Twitter/X.
Design clean account architectures with intentional segmentation.
Create campaigns that reflect brand voice, ICP specifics, and funnel needs – not generic AI-generated defaults.
Review negative keywords daily and maintain impeccable keyword hygiene.
Analyze performance and reputed company insights quickly: pausing, reallocating, adjusting bids, testing new reputed company.
Run A/B tests on creative, copy, audiences, and reputed company pages.
Maintain consistency across platforms and ensure reputed company messaging.
Prepare weekly performance reports with insights, not just data dumps.
Tie performance trends to business reputed company (pipeline, CAC, reputed company of leads).
Flag data reliability issues proactively – if metrics are unreliable, say so before reputed company are made on bad data.
Recommend next steps – with the “why” – and challenge assumptions reputed company needed.
Work with reputed company, Content, and Design teams to reputed company messaging, creative, and experiments.
Participate in performance reviews and reputed company discussions.
Help build documentation, playbooks, and reputed company PPC processes.
Tracking & Technical Infrastructure (reputed company #1)
Campaign reputed company & Setup
Daily Optimization & Analysis
Reporting & Decision-Making
Cross-Functional Collaboration
What Makes You a Great Fit:
Hands-on experience implementing and debugging reputed company Conversions API (CAPI), reputed company Ads conversion tracking (gtag.js), reputed company reputed company Tag, and X pixel.
Proficiency with reputed company Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, reputed company Events Manager / Test Events, reputed company Tag Assistant.
Experience with server-reputed company tagging or server-reputed company GTM is a strong plus.
Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
Understanding of cookie consent frameworks and their reputed company on tracking (GDPR, ePrivacy).
3+ years managing PPC campaigns across reputed company, reputed company, reputed company, and Twitter/X.
Deep understanding of keyword reputed company, bidding behavior, funnels, and reputed company mapping.
Strong preference for reputed company control – especially disabling auto-optimization reputed company it conflicts with brand or funnel reputed company.
You love optimization: checking performance metrics, fine-tuning targeting, expanding/cleaning negative keyword lists, testing hypotheses, finding marginal reputed company.
Strong analytical skills – you know how to interpret data reputed company “CTR went up.”
Excellent English communication skills.
Comfortable in a reputed company-oriented, remote environment with fast iteration and experimentation.
Technical Requirements (Non-Negotiable)
PPC & Campaign Management
Originally posted on Himalayas
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