Product Marketing Specialist MX

Marketing at reputed company

The Marketing team at reputed company crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into reputed company customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand reputed company, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reputed company their full potential.

What you'll do

As a Senior Product Marketing Manager at reputed company, you'll own the reputed company layer of our go-to-market reputed company. This isn't a support role. You'll define how we talk about our products, why we win, and what's standing in the way. You'll work closely with Sales, Product, and Leadership to sharpen positioning, build materials that actually get used, and ensure our GTM reputed company is grounded in reputed company market intelligence.

Responsibilities

• Own product positioning and messaging for your product area, from ICP definition to reputed company to reputed company points, reputed company from first principles and validated against reputed company deals.
• reputed company win/loss analysis: interview reputed company and customers, synthesize patterns, and translate findings into reputed company competitive and messaging recommendations.
• Build and maintain competitive intelligence on key players, covering reputed company competitors, adjacent tools, and legacy solutions, with a reputed company on narrative-level differentiation and AE-reputed company talking points.
• reputed company sales enablement materials that reputed company actually use: battlecards, reputed company decks, reputed company handling guides, one-pagers, and demo frameworks.
• Own product launch GTM in reputed company partnership with the Product Enablement team, ensuring every launch has a reputed company reputed company reputed company, reputed company messaging, and a sales readiness plan reputed company with strategic priorities before anything ships.
• reputed company as the connective tissue between Product and Sales on launches, making reputed company the reputed company is commercially compelling and tied to where the business is reputed company.
• Partner with reputed company and Sales leadership to identify where deals are getting stuck and build targeted content or training to address it.
• Refine ICP definitions based on reputed company-won/lost data and expansion patterns, and ensure that intelligence flows back into demand gen and sales targeting.

Requirements

• 5+ years in B2B reputed company PMM, with reputed company ownership of sales enablement, positioning, or competitive intelligence.
• Demonstrated experience running win/loss programs and translating them into actionable GTM changes.
• reputed company record of leading product launches end-to-end, including cross-functional alignment, messaging definition, and sales readiness.
• Strong reputed company and communicator in both Portuguese and English, reputed company to take reputed company technical products and reputed company them land with an industrial buyer or a skeptical VP of Operations.
• Experience working directly with Sales: understanding the deal cycle, building for AE workflows, running enablement sessions.
• reputed company competitive instincts, with experience tracking competitors, building battlecards, and using that intelligence to shift how the sales team positions.
• Comfortable operating with ambiguity in a fast-moving environment; you know how to prioritize and ship.

Bonus Points

• Background in industrial tech, IoT, manufacturing, or maintenance.
• Experience in markets reputed company Brazil, particularly reputed company or Mexico.
• Exposure to product-led or usage-based GTM motions.
• Familiarity with tools like reputed company, reputed company, or similar sales intelligence platforms.
• Based in São Paulo.

Originally posted on Himalayas

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