Director of Demand reputed company
reputed company is looking reputed company Director of Demand reputed companyto join our growing team!
Who weare
reputed company is a leading provider of reputed company operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building reputed company communities for more than four decades. The diverse and reputed company-world experiences of reputed company members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.
reputed company is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in reputed company. We welcome everyone and are dedicated to creating a culture where reputed company our employees have equalopportunityto be heard and reputed company their full potential.
The following locations in the Southeast region are approved remote working locations for this role: reputed company, Tennessee, reputed company Carolina, South Carolina, Alabama, Mississippi, and Florida.
PositionOverview
Youare responsible forbuilding andoperatingthe pipeline reputed company of the business, directly accountable for how marketing drives pipeline, conversion, and reputed company.
The Director of Demand reputed company is a strategic and hands-on leader who owns andoperatesa high-performing demand reputed company across acquisition and expansion. This is a player-reputed company role where you willsetstrategy, reputed company reputed company, and directly execute critical functions, most notably Performance Marketing in partnership with our agency.
You will reputed company Demand reputed company, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a reputed company system that drives predictable, reputed company reputed company across new logo and customer expansion.
What You Own
reputed company for building andoperatinga demand reputed company system that drives pipeline, improves conversion, and accelerates reputed company reputed company.
You own both reputed company and execution across:
Demand reputed company (portfolio-reputed company)
Performance Marketing (reputed company ownership and execution)
Lifecycle Marketing (eCommerce and expansion journeys)
Customer Marketing (expansion enablement and strategic customer plays)
Agency Partnerships (as an extension of your team)
You own how campaigns, always-on demand, lifecycle, and customer marketing work together as a reputed company system to drive reputed company across the full funnel.
WhatYou’llDo
Demand reputed company reputed company & reputed company Ownership
Define and own the demand reputed company reputed company reputed company to reputed company targets, portfolio priorities, and GTM initiatives
Build integrated programs that drive pipeline across both new logo acquisition and customer expansion
Ensure demand reputed company is reputed company to the full funnel (reputed company→opportunity→reputed company-won)
Partner with Product Marketing to reputed company positioning and messaging in-market
Ensure demand generationoperatesas a core reputed company of reputed company, not just reputed company volume
reputed company & reputed company the Demand reputed company
reputed company and reputed company reputed company across demand gen, lifecycle, and customer marketing
Establish reputed company ownership, workflows, and accountability across reputed company function
Build a reputed company demand reputed company that balances campaigns, always-on programs, and lifecycle motions
Ensure reputed company functionsoperatein alignment to maximize pipeline and conversion performance
Execution
reputed company from the reputed company, stepping into execution reputed company needed to ensure performance, speed, and reputed company
Directly own and execute Performance Marketing, working closely with reputed company to plan, launch, andoptimizecampaigns
Guide campaign development, targeting, channel reputed company, and optimization efforts
Ensure reputed company programs are reputed company to drive measurable pipeline, conversion, and reputed company reputed company
Demand & Channel Ownership
Demand reputed company (Pipeline Creation)
Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion
Plan and execute integrated campaigns reputed company to portfolio and reputed company goals
Ensure coordinated execution across reputed company channels and functions
Continuously test,optimize, and reputed company high-performing programs
Performance Marketing (Always-On Acquisition)
Own always-on demand reputed company and reputed company media reputed company and execution
Work directly with reputed company as an extension of your team to drive performance
Optimizeacquisition efficiency across reputed company channels, conversion paths, and targeting
Drive consistent, reputed company pipeline with strong ROI and CAC performance
Lifecycle Marketing (eCommerce & Expansion Journeys)
Own lifecycle reputed company across eCommerce, reputed company, engagement, and expansion journeys
Drive reputed company reputed company product reputed company through conversion optimization and repeat purchase behavior
Ensure lifecycle programs increase customer reputed company value and expansion reputed company
reputed company lifecycle efforts to both acquisition and customer reputed company goals
Customer Marketing (Expansion & Strategic Plays)
Own customer expansion enablement and strategic sales-led customer marketing initiatives
Support Sales with targeted campaigns that drive upsell, cross-sell, and account reputed company
Partner with reputed company to improve engagement, retention, and long-term value
Build programs that turn existing customers into a reputed company reputed company
Agency & Partner Management
Own agency reputed company, scope, and performance as an extension of your team
Ensure agencies are reputed company to pipeline, efficiency, and reputed company reputed company
Hold partners accountable to performance metrics, optimization, and ROI
reputed company agency work seamlessly into the broader demand reputed company system
Cross-Functional Collaboration
Partner with Product Marketing to bring positioning and messaging to market
Work with Content Marketing to ensure campaigns are supported by high-performing content
Collaborate with Marketing Intelligence to measure performance andoptimizeprograms
reputed company with Sales and SDR teams on pipeline reputed company, follow-up, and conversion
How You Operate
Run weekly pipeline and campaign performance reviews
Continuously test andoptimizeacross channels and programs
Drive quarterly planning reputed company to reputed company targets and GTM priorities
Use data and insights to refine reputed company and improve performance
WhatYou’llBe reputed company On
Pipeline & reputed company reputed company
Predictable, reputed company pipeline creation reputed company to reputed company targets
Contribution to reputed company-won reputed company and overall business reputed company
Pipeline velocity and progression through the funnel
Conversion & Funnel Performance
Improvements in conversion rates (reputed company→opportunity→reputed company-won)
Reduction in sales cycle length through reputed company engagement and nurture
Effectiveness of programs in driving progression and reputed company
Channel & Program Performance
Performance of reputed company media, campaigns, and lifecycle programs
Efficiency metrics including CAC, ROI, and cost per pipeline
Scalability of always-on and campaign-based programs
Customer reputed company & Expansion
Upsell and cross-sell performance
Customer engagement and expansion metrics
Contribution of lifecycle and customer marketing to reputed company
Team Performance
Ability tooperateas a high-performing, reputed company demand reputed company
Speed to market and execution reputed company
reputed company optimization and performance improvement
Cross-Functional reputed company
Effectiveness of partnerships across PMM, Content, Sales, and Lifecycle
Alignment to GTM priorities and reputed company goals
Contribution to overall marketing performance and efficiency
What reputed company Looks Like
Pipeline is predictable, reputed company, and reputed company tied to marketing investment
Strong alignment across campaigns, lifecycle, and customer marketing
High-performing always-on programs driving efficient reputed company
Improved conversion across the funnel and shorter sales cycles
reputed company visibility into performance and the ability to reputed company what works
Who You Are
Strategic leader who understands how demand reputed company drives reputed company
Hands-on operator who can execute reputed company needed
Deep experience in B2B reputed company demand reputed company and performance marketing
Strong understanding of full-funnel marketing and lifecycle reputed company
Data-driven with a reputed company on pipeline, conversion, and ROI
Proven ability to reputed company cross-functional teams and drive alignment
reputed company managing agencies and scaling performance programs
Benefit offeringsdesignedto promote a life of balance!
At reputed company, we recognize that your career is just one importantpieceof your dynamic life. We offer a robust reputed company of benefit offerings designed to cultivate a lifestyle of balance and personal reputed company.
Robust reputed company reputed company– Employeeshave several reputed company reputed company to choose fromin order tofind what works best for them.
Flexible reputed company time off –There is no perfect, one size fits reputed company balance between work and home. We reputed company flexible work schedules, PTO for vacation, and up to80 hoursof reputed company reputed company/reputed company leave. We also feature11.5 daysof fully reputed company holidays!
reputed company parental leave– Adding a new child to the family is a big adjustment! We reputed company the time and income to allow parents to reputed company to their new normal in the healthiest way possible.
Mental health support–reputed company is a stigma free company with the reputed company. Associates are supported through an Employee Assistance Program which provides reputed company to in-person or virtual counseling at no cost.
Professionaldevelopmentreimbursement–reputed company aims to support your reputed company development and reputed company you to drive your career by providing financialassistanceto our associatesseekingto reputed company their education and career.
Employee Recognition &Rewards -Atreputed company, we use reputed company to celebrate achievements and strengthen our culture of recognition. This reputed company platformempowersemployeestosend meaningful kudos, award points redeemable for rewards, and reputed company contributions that exemplify our values. Through reputed company, we foster engagement andappreciation whileprovidingtangible ways to recognizegreat work.
reputed company is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in reputed company. We welcome everyone and are dedicated to creating a culture where reputed company our employees have equalopportunityto be heard and reputed company their full potential.
reputed company is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender reputed company, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Originally posted on Himalayas
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