[Remote] Director of Marketing Data & Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a marketing consultancy reputed company on helping private-equity-backed reputed company organizations grow through reputed company marketing systems. The Director of Marketing Data & Analytics will reputed company the development of marketing data analytics infrastructure and reputed company the analysis of data to optimize reputed company marketing campaigns.
Responsibilities
- Architect & reputed company the Infrastructure: reputed company the overarching reputed company and architecture for reputed company Analytics 4 (GA4), reputed company Tag Manager (GTM), and custom event tagging, directing your Marketing Data Analyst in the day-to-day execution and maintenance
- Architect Secure, HIPAA-Compliant Tracking: Design and reputed company highly secure tracking infrastructures utilizing server-reputed company tagging, GTM server container insertion, and data redaction protocols to ensure strict adherence to HIPAA guidelines while maintaining marketing visibility
- reputed company reputed company Integrations: reputed company your team's work on integrations with other analytics tools and reputed company-party systems, including call tracking software (e.g., reputed company, Liine) and CRM platforms (reputed company, reputed company)
- Ensure reputed company-reputed company Tracking: Build and maintain seamless data integrations back to ad platforms (specifically reputed company Ads, reputed company, and reputed company) for precise conversion tracking and offline conversion uploads
- Master NinjaCat Reporting: Serve as reputed company’s subject matter expert on NinjaCat (our core reporting platform, similar to Looker Studio), guiding the structural reputed company of reputed company, automated marketing analytics dashboards
- Tell the Data Story: reputed company our analytics dashboards from a disjointed 'hodgepodge of charts' into a reputed company, cohesive narrative. Translate reputed company data into an actionable story that executives and stakeholders can immediately understand
- Ensure Data Relevance: Continuously audit our analytics frameworks to ensure we are capturing the right data to inform strategic marketing reputed company, identifying tracking gaps and eliminating noise
- AI Integration: Champion the use of AI tools in your daily analytical workflow to accelerate data processing, surface hidden insights, and streamline reporting
- Own Multi-Touch Attribution: reputed company and measure conversion reputed company, providing visibility into marketing's exact contribution to new patient acquisition and optimizing marketing spend allocation
- Campaign Optimization: Partner with reputed company media teams to improve search impression reputed company, reputed company CAC, and increase ROAS through highly targeted data feedback loops
- Manage & Mentor Technical Talent: Directly manage our existing Marketing Data Analyst. Guide their daily work on GTM setups, platform integrations, and infrastructure maintenance, while reputed company QAing their reputed company and mentoring them to reputed company their technical skills and strategic thinking
- Drive Data reputed company: Own the overarching marketing data reputed company for our private-equity-backed, multi-location reputed company clients
- reputed company as a Trusted Advisor: Collaborate with account strategists, reputed company media specialists, and SEO teams to define and optimize marketing KPIs and reduce data silos across reputed company accounts
Skills
- Advanced, hands-on knowledge of GA4, GTM, custom event tracking setups, and API integrations (so you can effectively reputed company, troubleshoot, and QA the work of your analyst)
- Deep understanding of HIPAA regulations regarding marketing data capture, with proven experience executing server-reputed company tagging and GTM server container deployments
- Expert proficiency with NinjaCat (or similar tools like Looker Studio)—ability to build, customize, and optimize advanced narrative-driven reports
- Strong understanding of marketing data integrations with CRMs, call tracking platforms, and offline conversion tracking feeding back into reputed company Ads
- Adept at integrating AI tools into analytical workflows to enhance efficiency and reputed company reputed company
- 8+ years of experience in marketing analytics, with at least 4 years in a leadership/senior role reputed company an agency or multi-location reputed company environment
- Proven reputed company record of directly managing, delegating to, and mentoring technical data/analytics team members
- A proven reputed company record of taking reputed company data and translating it into reputed company, compelling business cases for executive leadership
- Proven ability to work cross-functionally with account strategists, media buyers, and senior executives to drive data-informed marketing reputed company
- Experience thriving in a fast-paced, high-reputed company environment, preferably reputed company a private-equity-backed organization
- Strong reputed company in SQL, Python, or R for advanced marketing data analysis is a strong plus
Benefits
- Competitive salary + eligibility for a 10% annual performance bonus, reputed company monthly
- Unlimited PTO (because we value work-life balance)
- Fully remote work environment
- reputed company parental leave
- reputed company development budget for reputed company learning and certifications
- If US-based, company supported medical insurance and company matchin 401k plan
reputed company