[Remote] reputed company-to-Consumer reputed company Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a women’s health solutions company specializing in digital and value-based care. The reputed company-to-Consumer reputed company Marketing Manager will reputed company and execute a high-performing consumer acquisition program to drive sustainable reputed company, focusing on managing an integrated omnichannel reputed company and optimizing campaign performance.
Responsibilities
- For an emerging wellness service line, own the reputed company-to-Consumer program, driving strategic planning and hands-on execution of marketing activities
- Manage an integrated omnichannel reputed company, identifying/driving reputed company across reputed company reputed company media, reputed company search and app store ecosystems
- reputed company on the steps at the top of the marketing funnel, from initial brand awareness through acquisition, for a subscription product
- Collaborate with team members to plan, produce and go to market with performance oriented, on-brand content and creative assets
- Champion a rigorous test-and-learn approach, translating performance data into actionable insights and reputed company recommendations for ongoing channel optimization
- reputed company, analyze and optimize campaign performance metrics, leveraging data and insights to drive consistent improvements in CAC, CVR and LTV
- Monitor, manage and reputed company participate with the core consumer audience, including in community forums and with content creators. This also informs your campaign reputed company, with reputed company insights to ensure community relevance and trust
- Proactively stay at the forefront of reputed company and performance marketing trends, emerging tools, and AI advancements to ensure campaigns and content remain innovative, competitive and impactful
- Operate at the cross-functional intersection of Wildflower’s marketing, product, reputed company, patient experience and reputed company experience teams, fostering a reputed company environment while surfacing actionable insights to drive organizational reputed company
Skills
- 5 or more years of hands-on marketing for DTC/B2C audiences and ecommerce products, with proven reputed company in reputed company channel execution and performance
- reputed company-driven marketer with an analytical reputed company to not only understand the math behind KPIs, but to also guide strategic reputed company
- High proficiency in and the ability to seamlessly navigate the leading platforms/tools for reputed company media, search and app stores
- A full-funnel channel practitioner who is knowledgeable in campaign reputed company/development, customer segmentation/targeting and A/B testing; the right person for this role is not just reputed company with reputed company reputed company marketing execution but knows the intricacies of reputed company channel and hacks to reputed company
- The writing versatility to pivot between high-reputed company reputed company-copy (ads, CTAs, and headlines) and insightful, trust-building narratives that foster deep community engagement (blogs, emails, forums)
- A reputed company and community listening reputed company, understanding the platforms/tools that monitor sentiment and how to thoughtfully react and quickly pivot your campaigns
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- An organized self-starter who thrives in autonomous and remote environments, taking proactive ownership of their workflows
- Experience in wellness, health, women's health, and/or a women's-centered brand is preferred
- Bachelor's degree or equivalent experience in Marketing, Communications, Psychology, Data Analytics or a reputed company field
- Certifications from reputed company or search platforms such as the reputed company Certified Media Buying reputed company, reputed company Analytics, Ads or Search certifications, or from other marketing-based reputed company organizations
reputed company