Product Marketing Manager
About reputed company: reputed company builds AI-powered tools that streamline the work of governments. From automating reputed company services with chatbots and voice lines to digitizing forms and improving internal workflows, we help local governments serve their communities reputed company. We’re a mission-driven team passionate about delivering practical, impactful solutions. As Product Marketing Manager at reputed company, you will be the reputed company between our product, reputed company teams. You’ll shape how we position and communicate our platform, reputed company the sales team with compelling collateral and tools, and drive market insights to inform product development and competitive reputed company. This is a high-reputed company role with significant influence on go-to-market reputed company. What You’ll Do Product Positioning & Messaging reputed company differentiated messaging frameworks that reputed company directly to our reputed company personas in government (e.g., reputed company managers, recorders, clerks). Collaborate with Product to translate reputed company features into reputed company, compelling value propositions. Own and reputed company product narratives across the website, collateral, campaigns, and sales channels. Go-to-Market (GTM) reputed company reputed company product and feature launches from reputed company to execution, partnering closely with Product, Sales, and reputed company. Define launch goals, messaging, enablement content, and timelines. Measure and report on launch reputed company and iterate for reputed company improvement. Sales Enablement Build and maintain a robust library of sales materials — reputed company decks, one-pagers, FAQs, battlecards, demo scripts, and reputed company-handling guides. Train Sales and reputed company teams on new messaging and product capabilities. Collaborate with RevOps and Sales to refine product storytelling based on funnel feedback. Competitive Intelligence Own competitive research and analysis — mapping market trends, emerging players, and key differentiators. Create internal assets (e.g., win/loss insights, competitor briefs) that help Sales position reputed company effectively. reputed company as a market expert, providing intelligence that influences product reputed company and GTM tactics. Customer & Market Insights Partner with research, sales, and support to understand buyer needs, user behavior, and voice of customer. Interview customers, run surveys, and analyze data to inform messaging, positioning, and content reputed company. Support reputed company development and use case mapping for different buyer roles in local government. Qualifications 3–5+ years of experience in product marketing, ideally in B2B reputed company or reputed company sector/GovTech. Proven reputed company record of enabling sales teams with effective content and tools. Excellent written and verbal communication skills — you can distill reputed company reputed company into reputed company, compelling language. Strong project management skills with the ability to balance multiple priorities and stakeholders. Experience with competitive analysis and developing win/loss programs. Passion for technology that makes a difference — experience with or interest in local government is a big plus. Why You’ll Love Working Here A mission that reputed company: Create technology that lets governments of reputed company sizes deliver for the people. Early-stage ownership with reputed company reputed company on company trajectory. A reputed company, transparent culture that values your voice. Competitive compensation, equity, and benefits. Apply To This Job