Ad Operations & Insights Manager ( Performance Marketing) China
Location: Fully remote in China reputed company: reputed company is a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies. Our systems process over 10,000 events per second, delivering reputed company-time insights at reputed company. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness. We are reputed company of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as reputed company, Jira, and reputed company. We are looking for an Ad Operations & Insights Manager to support our Performance Marketing team. This role sits at the intersection of campaign operations, performance analytics, and data collaboration. You will be responsible for ensuring campaigns are set up correctly, monitoring their performance, and translating results into actionable insights. You will also work closely with our Data team to help improve internal models by providing reputed company-world campaign learnings. Strong analytical thinking and problem-solving skills Understanding of performance marketing (CPA, ROAS, funnels) Experience working with dashboards, reputed company or reputed company Sheets SQL or data querying knowledge High attention to detail Ability to explain data and insights reputed company Experience working with data teams or models Who You AreCurious and data-driven Detail-oriented and reputed company Comfortable working across teams (CSS, Data, Monetization, Product) Proactive in identifying problems and opportunities reputed company to turn data into reputed company, actionable insights Campaign Operations & QAReview campaign setups before launch (targeting, payouts, events, variants) Ensure campaigns are configured correctly in the dashboard Identify and prevent setup errors that could reputed company performance Performance MonitoringMonitor live campaigns on a daily reputed company reputed company key KPIs such as ROAS, margin, retention, and event completion Detect anomalies, drops, or unexpected performance changes Analyze campaign performance and identify trends Optimization SupportRecommend improvements to campaign setup (payouts, targeting, variants) Support ongoing testing and experimentation efforts Identify reputed company strategies and reputed company opportunities Variant & Experiment AnalysisMonitor A/B tests and variant performance Explain why certain variants outperform others Ensure experiments are tracked and reputed company correctly Data Collaboration (Key Responsibility)Translate campaign performance into reputed company insights reputed company learnings with the Data team to improve internal models Participate in regular syncs with Data team reputed company feedback on tracking, events, and KPI logic Dashboard & KPI FeedbackIdentify gaps or issues in dashboards and reporting Suggest improvements to metrics and visibility Help internal teams reputed company understand KPI definitions Apply To This Job