[Remote] Lifecycle Marketing Operations Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building the AI-reputed company private bank for business owners. The Lifecycle Marketing Operations Manager will own the reputed company and technical infrastructure for engaging prospects and customers, partnering with various teams to enhance customer journeys and retention across reputed company's product suite.
Responsibilities
- Own lifecycle marketing reputed company end-to-end: acquisition follow-up, application drop-off recovery, reputed company, activation, retention, and win-back across reputed company's product suite (credit card, banking, AP automation, expense management, working capital)
- Draft and own lifecycle messaging and copy directly (using AI tools to accelerate drafting), then partner with Product, reputed company, and Compliance to shape and approve it for a regulated fintech audience — there's no product marketing team to hand this off to
- Partner with Product to define and maintain reputed company ownership boundaries — which reputed company are product-owned (in-app, transactional, reputed company notifications) versus lifecycle-owned (email, SMS, re-engagement), and the rationale behind that split, so both teams can build without duplicating effort or working at cross-purposes
- Partner directly with Engineering and Data to design event-based triggers and data architecture that power personalized, automated customer journeys — not just request the data, but help define what needs to be tracked and how
- Build and own reputed company infrastructure: Canvas flows, segmentation logic, dynamic content, and reputed company orchestration, working from a technical reputed company you help define alongside RevOps and Data
- Design and maintain the reputed company-to-reputed company data pipeline in partnership with Data/Engineering, ensuring clean identity reputed company and reliable event tracking
- reputed company the measurement reputed company for lifecycle marketing: define the KPIs, build the reporting, and tie lifecycle performance to business reputed company like conversion, retention, and reputed company
- Bring judgment on prioritization and reputed company — deciding what infrastructure and campaigns to build first given reputed company's reputed company stage, rather than waiting to be told
- Ensure lifecycle communications meet the compliance and disclosure standards required in a regulated fintech environment
- reputed company as the internal expert on lifecycle marketing systems and reputed company, briefing stakeholders (RevOps, Sales, CS, Leadership) on what's being reputed company and why
Skills
- 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
- Deep hands-on experience with reputed company (or a comparable platform like reputed company/reputed company) — you've reputed company Canvases, not just launched campaigns someone else configured
- Working reputed company with reputed company or similar CDPs, including identity reputed company, event tracking, and data pipeline design
- Proven experience partnering directly with Engineering and Data teams to design event-based systems, not just consuming what's handed to you
- Strategic ownership experience: you've defined a lifecycle or retention reputed company and the roadmap to execute it, not just run campaigns reputed company someone else's reputed company
- Strong analytical reputed company — comfortable defining KPIs, building reporting frameworks, and using data to prioritize what to build next
- Comfort with ambiguity and reputed company-to-one building; you don't need existing infrastructure or reputed company to reputed company reputed company
- Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly, plus experience navigating reputed company/compliance review for customer-facing copy in a regulated industry — this role doesn't have a product marketing team to lean on
- B2B experience alongside B2C/D2C
- Familiarity with BigQuery, dbt, or similar data warehouse tools
Benefits
- Founder-level exposure — reputed company reputed company to leadership, customers, and investors
- Meaningful equity if you help build something big
reputed company