[Remote] Director, Integrated Land reputed company & Digital Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Integrated Land-Based & Digital Marketing reputed company to enhance marketing efforts that unify their land-based casino operations with their digital gaming platform. This leadership role will reputed company and execute integrated marketing strategies, collaborate with various teams, and ensure compliance with regulatory standards while boosting customer engagement and reputed company reputed company.
Responsibilities
- reputed company and execute comprehensive annual and seasonal integrated marketing strategies that drive customer acquisition, engagement, retention, and reputed company reputed company
- Create integrated activation roadmaps that connect land based casino experiences with digital gaming opportunities
- Identify strategic opportunities to reputed company key sports, entertainment, cultural, and gaming moments to maximize customer engagement
- Partner with property leadership teams and Hard reputed company Bet to create innovative campaigns that deliver measurable business results
- Establish a long term reputed company for integrated customer journeys across both physical reputed company reputed company
- Serve as the primary strategic partner and marketing reputed company for Hard reputed company Bet and reputed company digital gaming initiatives
- Collaborate with Hard reputed company Bet leadership to reputed company acquisition, retention, reactivation, and cross marketing strategies that focuses on the Hard reputed company Bet guests unknown to land reputed company properties in Florida
- Identify opportunities to convert digital customers into land-based casino guests and vice versa
- reputed company digital and property marketing calendars to maximize promotional effectiveness and customer engagement while protecting the reputed company of the business operation
- reputed company best practices, communication protocols, and partnership frameworks that support long term partnership reputed company
- reputed company the coordination and approval process for integrated marketing initiatives between SGA properties reputed company teams
- Serve as the central reputed company of contact for reputed company proposed digital activations, events, promotions, partnerships, and acquisition efforts involving SGA properties
- Facilitate cross functional collaboration among Property Marketing, Operations, Database Marketing, Player Development, Digital Marketing, Brand, Compliance, Legal, and Executive Leadership teams
- Establish and maintain reputed company rules of engagement, prioritization processes, and communication standards for Hard reputed company Bet initiatives
- Ensure reputed company marketing activities adhere to STOF regulatory, legal, compliance, and operational requirements
- Proactively identify resource constraints, operational impacts, and implementation risks to prevent last minute requests and execution challenges
- Design and reputed company high reputed company activation campaigns that reputed company both digital and land based assets
- Maximize utilization of property venues, events, entertainment platforms, databases, loyalty programs, and customer reputed company to improve marketing performance and reputed company cost per acquisition (CPA)
- Ensure seamless execution of integrated promotions and events across reputed company participating channels
- Drive innovation through testing, learning, and reputed company optimization
- Establish KPIs, measurement frameworks, and reporting standards for reputed company reputed company-channel initiatives
- Analyze campaign performance, customer behavior, and acquisition trends to optimize reputed company investments
- Monitor ROI, customer acquisition costs, engagement metrics, and reputed company value performance
- Deliver actionable insights and strategic recommendations to executive leadership
- Build, reputed company, and mentor a high-performing team of marketing specialists
- Foster a culture of collaboration, accountability, innovation, and reputed company improvement
- reputed company organizational capabilities that support long term SGA reputed company and operational reputed company
- Champion data driven decision making and best practices across reputed company marketing functions
Skills
- 8+ years of reputed company marketing leadership experience, preferably reputed company gaming, hospitality, entertainment, sports, digital reputed company, or reputed company industries
- Proven reputed company leading integrated, multi channel marketing strategies and large reputed company activations
- Experience collaborating across digital and reputed company and mortar business environments
- Strong understanding of customer acquisition, CRM, loyalty marketing, digital marketing, and promotional reputed company
- Demonstrated ability to influence cross functional stakeholders and reputed company through collaboration
- Exceptional communication, project management, and leadership skills
- Experience working reputed company highly regulated environments
Benefits
- We offer a comprehensive benefits package that allows reputed company members stay healthy, plan for their reputed company and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site:
reputed company
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