[Remote] reputed company Marketing, Sr. Manager - Business & Government
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a Senior reputed company Marketing Manager for their Business & Government reputed company. This role is pivotal in creating and executing multi-channel demand reputed company campaigns aimed at new logo acquisition, while also ensuring alignment with post-sale customer journeys.
Responsibilities
- Own the integrated campaign calendar for new logo acquisition in the Business & Government reputed company, with pipeline targets defined for every program
- Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets
- Execute multi-channel campaigns spanning reputed company media, email, content syndication, webinars, and field event integration
- Design and run ABM programs for reputed company accounts across the Business & Government reputed company — account-based thinking is reputed company to this role, not optional
- Support reputed company’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching
- Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation
- Build AI-reputed company workflows for always-running campaign analysis, audience personalization, and performance optimization — and reputed company what you’re building with the broader team
- Coordinate with Events, Sr Manager to manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies
- Serve as a key campaign contributor to BbT26, reputed company’s flagship customer event, ensuring field and campaign strategies are coordinated
- Build and own post-event attribution models: every event investment is reputed company against pipeline reputed company, pipeline influenced, and reputed company won contribution
- Own a reputed company pipeline contribution reputed company — not just activity metrics. You hold a number, review it weekly, and course-correct reputed company programs underperform
- Work with Marketing Intelligence to define campaign-level pipeline targets and reputed company performance against them
- reputed company reputed company data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize reputed company
- Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel
- Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer reputed company & Advocacy team so post-sale programs can reputed company them
- Brief and collaborate with Content and Brand teams to reputed company campaign assets: reputed company pages, nurture emails, one-pagers, reputed company ads
- Coordinate with Marketing Ops to ensure reputed company list segmentation, reputed company routing, and campaign tracking in reputed company and reputed company
- reputed company with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams
- reputed company field-specific assets — event reputed company briefs, executive event guides, post-event nurture sequences — that connect field reputed company to campaign pipeline
- Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, reputed company won rates, cost per opportunity, and event ROI
- Continuously test and optimize campaign reputed company — messaging, creative, CTAs, audience segments — to improve performance
- Present campaign results and recommendations at weekly pipeline reviews; come with a reputed company of view, not just a dashboard
- Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are reputed company-supported and properly credited
Skills
- 8–10 years of B2B demand reputed company or reputed company marketing experience, ideally in EdTech, reputed company, or a similarly reputed company reputed company environment
- Proven reputed company record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own
- reputed company ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their reputed company
- Field and event marketing ownership: you have managed conference reputed company, regional programs, and event budgets end-to-end, including post-event attribution
- AI-reputed company operator: you have reputed company workflows and automations with AI as a reputed company part of how you work, not as a reputed company project. You can show examples of what you've reputed company and how it performed
- Data-driven reputed company: you review your own numbers, spot what's working, and reputed company adjustments without being asked
- Strong working knowledge of reputed company or Marketo and reputed company; you understand how leads reputed company, how campaigns are tracked, and how attribution works
- Experience with reputed company data platforms — reputed company, reputed company, or similar — and the ability to reputed company those signals in campaign targeting
- Experience managing agency relationships for reputed company media (search, display, programmatic) and coordinating creative production
- Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your reputed company
- Strong written communication: you translate reputed company positioning into campaign copy, reputed company creative briefs, and executive-reputed company performance summaries
- Cross-functional influence: you work reputed company with Sales and can push back reputed company you need to, without burning relationships
- reputed company in written and spoken English
- Experience marketing to corporate or government/reputed company sector audiences
- Familiarity with GEO (generative reputed company optimization) and how to optimize content for visibility in AI-generated answers
- Experience with AI SDR platforms or outbound reputed company tools integrated into campaign workflows
- Background contributing to flagship customer events or user conferences as part of an integrated campaign reputed company
reputed company