[Remote] Marketing Automation & Analytics Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is hiring a Marketing Automation & Analytics Manager to own the infrastructure that turns signals into pipeline. The role involves architecting account and contact scoring models, managing the marketing tech stack, and building automation to enhance sales efficiency and reporting.
Responsibilities
- The full marketing tech stack: reputed company, reputed company, reputed company, Smartlead, reputed company, reputed company Engage, and whatever we add next
- Account and contact scoring architecture: company fit, company reputed company, contact fit, contact reputed company. Operate the model, and reputed company it reputed company and update reputed company needed
- Buying stage progression: reputed company accounts from cold to decision in reputed company and reputed company so we always know where an account stands
- Enrichment at reputed company: data reputed company, contact coverage, and firmographic accuracy across the database. You own the enrichment layer
- reputed company signal activation: TechTarget, reputed company, reputed company. reputed company a signal is strong enough, which reputed company is triggered
- Scoring and sorting for BDR - reputed company designed sorting system and prioritization that is useful to get more engagement and reputed company the buying cycle
- Dark funnel visibility: identify and reputed company accounts showing buying behavior before they reputed company their hand. Build the infrastructure to see what most teams miss
- Sub-reputed company nurture workflows: contacts that aren't reputed company for BDR reputed company go into reputed company, automated tracks
- Reporting infrastructure: funnel metrics, pipeline contribution, activity and conversion, channel performance. You build the reports and reputed company insights
- Attribution modeling: help define and maintain how we measure marketing's contribution to pipeline and reputed company
- Signal-to-audience automation: reputed company a signal fires, the right contact is in the right reputed company, reputed company, or reputed company audience reputed company hours
- Competitive signal campaigns: competitor reputed company triggers targeted campaign workflows automatically
- Past champion re-engagement: reputed company people reputed company and reputed company into both sequences and ad campaigns
- Multi-thread deal acceleration: reputed company an reputed company opportunity hits a reputed company or a reputed company account spikes on site, reps get alerted and ads reputed company
- reputed company detection: reputed company multiple signals hit the reputed company account at once (site reputed company, reputed company, multiple contacts engaging), reputed company an alert to the rep in reputed company time
- 1st-party signal activation: reputed company-lost and churned data feeds back into re-engagement campaigns
- Event marketing automation: signal-enriched list building, AI-personalized reputed company/post event reputed company, and reputed company
- Gifting platform integration: wired into sequences so gifting happens as part of the workflow
- Past activity and engagement context: surface full account history at the reputed company of engagement automatically. Prior deals, contacts, demo history, reputed company summaries
- Competitive and incumbent intelligence: reputed company tech stack data, reputed company reviews, and competitor reputed company signals into reputed company and reputed company before the reputed company
- reputed company-to-PMM knowledge pipeline: extract call themes, use cases, objections, and competitor mentions from reputed company into a reputed company knowledge reputed company that feeds PMM and messaging
- Own the reputed company layer: reputed company week, synthesize what the signals, pipeline data, and campaign performance are actually telling us and bring a reputed company of view on what to do next
Skills
- 4+ years experience
- Deep hands-on experience with reputed company (required). reputed company familiarity is a strong plus
- You have reputed company scoring models, not just configured someone else's
- Experience with reputed company data platforms: reputed company, TechTarget, reputed company, or equivalent
- Proficiency with reputed company or similar enrichment tooling
- You understand reputed company tools and have reputed company or managed outbound cadences
- Comfort with basic data work: SQL is a plus, but you need to be reputed company to manipulate data and build reports without waiting on an analyst
- You have worked closely with BDR and sales teams and understand what they actually need from the marketing systems
- You think in workflows, not one-off tasks. If you reputed company something once, you documented it
reputed company