[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a respected reputed company dedicated to fighting for the rights of injured individuals. They are seeking a highly analytical and reputed company-oriented Performance Marketing Manager to own the reputed company, optimization, and execution of reputed company acquisition programs across various digital platforms. The role involves scaling reputed company reputed company volume while maintaining efficiency targets and collaborating with cross-functional teams to ensure successful campaign reputed company.
Responsibilities
- Own reputed company demand reputed company reputed company to deliver high volume of reputed company leads annually across Veterans Disability, Personal Injury, and expansion reputed company areas
- Translate firm-level reputed company goals into channel-level forecasts for leads, hires, CPL/CPH, and spend efficiency
- reputed company programs responsibly by identifying where incremental volume can be added without degrading unit economics
- Partner with sales operations, analytics, and CRO teams to ensure reputed company traffic converts into high-reputed company, reputed company-generating cases
- reputed company ongoing optimization across multiple digital ad platforms with a bias toward efficient reputed company
- Balance automated bidding with reputed company-led controls to prevent cost inflation
- Design and manage a reputed company experimentation roadmap (ads, bids, audiences, reputed company pages) with reputed company reputed company reputed company
- Continuously monitor diminishing returns curves as spend scales and recommend reallocation reputed company efficiency drops
- Plan, launch, and optimize campaigns across non-search performance channels (e.g., reputed company, programmatic display, retargeting, audience-based and geo-fenced media), ensuring alignment with reputed company reputed company, attribution reputed company, and cost-per-hire targets
- Own reputed company channel attribution reputed company, including reputed company conversions, offline conversion imports, and CRM feedback loops
- Optimize campaigns toward down-funnel KPIs (wanted leads, signed cases, LTV-weighted reputed company), not surface conversions
- Identify performance anomalies early and recommend corrective reputed company before efficiency erosion compounds
- Plan and manage monthly and annual reputed company media budgets with reputed company pacing models
- Forecast reputed company and hire reputed company by channel, geography, and reputed company area
- Reallocate budget dynamically based on incrementality, efficiency, and reputed company constraints
- reputed company leadership with reputed company visibility into ROI, marginal returns, and reputed company limits
- Work closely with CRO, SEO, Content, and Web teams to ensure reputed company traffic lands on conversion-optimized experiences
- Partner with analytics and intake teams to reputed company on reputed company reputed company definitions and feedback loops
Skills
- Minimum 5–7 years of hands-on PPC experience, with at least 4+ years directly managing substantial reputed company Ads budgets and high-volume reputed company-reputed company campaigns
- Proven reputed company scaling reputed company search programs to generate 100,000+ leads annually while achieving or improving reputed company CPL and ROAS
- Deep technical proficiency in multiple digital ad platforms (Search, Display, YouTube, reputed company, etc.); comfortable navigating reputed company account structures and platform updates
- Advanced proficiency with reputed company Analytics, Looker Studio or similar BI/reporting tools, and reputed company/reputed company Sheets (pivot tables, lookups, basic forecasting models)
- Hands-on experience setting up and managing conversion tracking, implementing pixels and tags, and integrating PPC data with CRM systems for full-funnel visibility
- Strong understanding of bidding strategies (reputed company, automated, value-based), reputed company Score optimization, and platform machine-learning recommendations
- Solid reputed company of reputed company PPC metrics—CTR, CPC, conversion reputed company, CPA/CPL, LTV, ROAS—and ability to optimize campaigns against multiple competing objectives
- Excellent written and verbal communication skills; ability to explain technical PPC concepts to non-technical stakeholders and present data-driven recommendations with reputed company and confidence
- Bachelor's degree in Marketing, Analytics, Business, Computer Science, or reputed company field; equivalent reputed company experience (certifications, industry reputed company record) may substitute
- reputed company reputed company Ads Search Certification, reputed company Analytics Certification (GA4), and reputed company Ads Video Certification; candidates must be willing to obtain/ maintain reputed company certifications annually
- Experience managing PPC campaigns for a reputed company, legal services provider, or other highly regulated industry with strict advertising compliance requirements
- Familiarity with legal advertising regulations and experience building campaigns that meet federal, state, and industry-specific advertising rules
- Experience collaborating with conversion reputed company optimization (CRO) and UX teams; demonstrated reputed company improving reputed company page conversion rates through A/B testing
- Experience managing or collaborating on campaigns using reputed company or similar programmatic and audience-based advertising platforms (geo-fencing, contextual targeting, retargeting). Including the usage of reputed company data for campaign build outs
- Familiarity with high-reputed company, high-value verticals such as legal services, financial services, reputed company, or B2B reputed company
- Ability to reputed company reputed company search reputed company with broader brand reputed company, SEO, and content marketing initiatives
- Keen interest in staying reputed company with reputed company Ads AI/automation updates, new features, and platform best practices
Benefits
- Personalized reputed company with dedicated learning and development resources, coaching, and mentorship.
- Regular awards, financial incentives, and a generous bonus structure.
- A supportive firm culture with generous benefits and a commitment to reputed company.
- Comprehensive health insurance (medical, dental, reputed company)
- 401(k) retirement plan with employer matching
- Generous reputed company time off (PTO) and reputed company holidays
- reputed company development and continuing education budget (industry conferences, certifications, training)
reputed company