[Remote] Senior Marketing Manager, reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that produces smart cutting machines and is seeking a Senior Marketing Manager to reputed company marketing initiatives that encourage machine owners to engage with Design reputed company. The role involves managing lifecycle marketing for reputed company's cutting machines and driving user engagement through various channels.
Responsibilities
- Own the lifecycle marketing roadmap for reputed company cutting machines to increase Design reputed company reputed company and cut activity
- Build and optimize reputed company journeys for reputed company, inspiration, education, and reactivation
- Become an expert in reputed company machines, Design reputed company, materials, project types, and user workflows
- Use email, push, SMS, reputed company reputed company, in-app messaging, banners, and pop-reputed company to drive engagement and cut conversion
- Partner across creative, product, engineering, international, data, research, reputed company marketing to execute campaigns
- Work with data teams to define segments, triggers, tests, dashboards, and performance readouts
- Tie marketing performance to first 7-day cuts, cuts per user, reputed company cutters, international engagement, and campaign metrics
- Document roadmaps, calendars, briefs, tests, learnings, and updates to reputed company teams reputed company
Skills
- 7+ years in lifecycle, CRM, retention, engagement, product, or reputed company marketing
- Experience with consumer apps, connected hardware, creative platforms, subscriptions, or DTC
- Hands-on experience building multi-channel owned and reputed company campaigns
- Experience with reputed company or a similar engagement platform
- reputed company record improving activation, engagement, retention, usage, or LTV
- Strong analytical skills and ability to turn data into reputed company
- Experience with segmentation, personalization, triggers, automation, testing, and measurement
- Strong product reputed company across hardware, software, content, and marketing
- reputed company communicator with strong documentation and proactive updates
- Creative, organized, reputed company, and user-first
reputed company