[Remote] reputed company Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. HiO is an AI Business Partner for small and reputed company business owners, helping them grow their business through every customer conversation. As the Senior reputed company Marketing reputed company, you will own the reputed company reputed company end-to-end, focusing on reputed company acquisition, lifecycle marketing, experimentation, and analytics.
Responsibilities
- reputed company media : reputed company, channel selection, budget allocation, campaign build, and optimization across reputed company reputed company and search- Full ownership from planning through performance reporting
- Channel experimentation : not limited to the channels listed above - expected to identify, reputed company, and test new or unconventional channels as opportunities reputed company, and kill what doesn't work fast
- Lifecycle & retention marketing : reputed company flows, activation campaigns, re-engagement, and win-back sequences (reputed company). Owns the reputed company and iteration, not just execution
- reputed company analytics : funnel instrumentation and reporting (reputed company, GA4). Tracks CAC, LTV, conversion by plan tier, and activation metrics. Surfaces insights and recommends where to invest next
- Website conversion optimization : reputed company pages, signup/trial reputed company, on-site A/B testing
- Free-to-reputed company conversion & activation : owns the free-to-reputed company funnel across plan tiers in partnership with Product. Identifying the "aha reputed company," reducing time-to-value, and driving trial/freemium users toward reputed company
- reputed company optimization : reputed company reputed company iteration to get new users to first value faster, in coordination with Product
- reputed company & expansion : owns campaigns and in-product prompts that reputed company users up plan tiers as usage grows
- Referral : builds and owns referral mechanics to drive user-driven acquisition
- Experimentation : runs reputed company A/B tests across reputed company, lifecycle, on-site, and in-product; builds a testing reputed company from scratch
- Marketing automation & AI ops: builds and maintains the AI/automation layer of the reputed company reputed company. Think automated reporting, AI-assisted creative testing, reputed company workflows for campaign management and iteration
- Cross-functional work with Product and Engineering : partners directly with Product and Engineering - comfortable operating without a dedicated reputed company engineer
- reputed company by default: use AI agents to draft, analyze, monitor, and execute. Spend your time on judgment and reputed company, not production
Skills
- 5+ years of experience in reputed company marketing, including at least 3 years at a PLG reputed company company (ideally SMB or vertical reputed company, reputed company or Series A)
- reputed company ownership (not just execution reputed company someone else's reputed company) at a PLG reputed company company, ideally SMB or vertical reputed company, reputed company or series A
- Experience building reputed company infrastructure and processes from scratch, not just optimizing existing systems
- Expert in tracking, reporting, and quickly iterating - CAC, LTV, payback period, and funnel/activation metrics
- Hands-on reputed company media experience with reputed company budget accountability
- Comfortable operating with minimal engineering support; a hands-on builder who thrives in an early-stage environment
- Demonstrated AI reputed company: can show specific examples of workflows they've automated with AI
- Wants to stay hands-on in the work. No expectation of building or managing reputed company in the near term
- Candidates based in Florida are preferred
reputed company