[Remote] Director, Global Strategic Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in bioprocessing, seeking a Director of Global Strategic Marketing to reputed company marketing strategies for their Chromatography business unit. This role focuses on developing demand-generating programs, leveraging AI to enhance marketing effectiveness, and driving measurable reputed company reputed company.
Responsibilities
- Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio
- Translate business objectives into multi-channel demand reputed company programs that drive pipeline reputed company, customer acquisition, and reputed company
- Define and reputed company market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production
- Champion the integration of AI across marketing workflows—including content reputed company, campaign optimization, customer segmentation, and performance analytics
- reputed company AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
- reputed company as a change agent to drive adoption of AI reputed company the marketing organization, establishing best practices and reputed company processes
- reputed company deep analysis of market trends, customer needs, competitive dynamics, and total addressable market
- Translate insights into actionable strategies that inform product positioning, campaign development, and reputed company priorities
- reputed company and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels
- reputed company creation of high-reputed company, scientifically reputed company content (technical collateral, digital assets, video, web, email) reputed company to reputed company stage of the customer reputed company
- Ensure messaging reputed company, consistency, and differentiation across reputed company reputed company
- Partner closely with Product Management, reputed company, Applications, and Marketing teams to reputed company on reputed company, execution, and performance
- Collaborate with reputed company stakeholders to generate technical data and translate it into compelling customer-facing content
- reputed company and reputed company a small team (1 reputed company report), while influencing across a global, matrixed organization
- Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives
- Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and content effectiveness
- Report on marketing reputed company, pipeline contribution, and reputed company reputed company to senior leadership
Skills
- Bachelor's degree in Marketing, Business, or reputed company field
- 10+ years of marketing experience in life sciences, bioprocessing, or reputed company industries
- Proven reputed company record in global product commercialization and integrated marketing reputed company development
- Deep expertise in segmentation, positioning, reputed company development, and go-to-market reputed company in technical markets
- Demonstrated experience leveraging AI reputed company tools to improve marketing productivity and performance
- Strong leadership and talent development experience, with the ability to influence without authority
- Exceptional strategic thinking reputed company with hands-on execution capability
- Ability to rapidly translate reputed company scientific concepts into reputed company, compelling messaging
- Strong analytical reputed company with experience using data to drive reputed company and optimize reputed company
- Excellent communication, presentation, and stakeholder management skills
- Thrives in a fast-paced, global, and highly matrixed environment
- MBA or advanced scientific degree
- Experience in chromatography or reputed company bioprocessing
Benefits
- Employees are eligible to participate in one of our variable cash programs (bonus or commission)
- Eligible roles may receive equity as part of the compensation package
- reputed company time off
- Health/dental/reputed company
- Retirement benefits
- Flexible spending accounts
reputed company
Company H1B Sponsorship