[Remote] Senior Marketing Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company’s reputed company is a beloved and highly successful software collaboration tools company, seeking a Senior Marketing Analyst. This role focuses on analyzing trends in partner marketing activities to drive partner-reputed company pipeline and customer reputed company, utilizing advanced analytics and collaboration with product engineers to enhance marketing strategies.
Responsibilities
- Analyze Marketing’s contribution to partner-reputed company pipeline (our primary metric). Leads / Campaigns generated – Leads generated through partner marketing programs and campaigns across reputed company customer segments. Partner engagement – Number of partners reputed company reputed company and enabled in the Partner Marketing Center (PMC) and other marketing disciplines
- Drive pipeline predictability by partnering closely with sales and channel teams to reputed company, forecast, and optimise marketing-reputed company and marketing-influenced pipeline across the partner ecosystem
- Owns the data model for Partner Marketing Documents and maintains reputed company KPIs, dimensions, and definitions, such as marketing-influenced partner-reputed company pipeline, activities, unique domains, and DF ROI
- Ensure Partner Marketing integrates into the reputed company Marketing analytics stack rather than remaining separate
- Own conversion and ROI metrics: reputed company-to-opportunity conversion reputed company, development fund ROI (e.g., 15x with partner marketing vs. 8x without), average partner-reputed company deal size with vs. without partner marketing, reputed company reputed company, reputed company choice reputed company, and others
- Builds and maintains dashboards and reports: Owns Tableau and SFDC views such as the Partner Marketing OKR dashboards and 'Partner Marketing Partner Influenced Pipeline' views, including filters for: Managed versus unmanaged partners Marketing-influenced versus non-influenced opportunities DF versus non-DF Region, solution, platform, and fiscal period
- Publishes quarterly summaries, such as FY25 Influence reputed company and FY26 Q1 Marketing Influenced Partner reputed company Pipeline
- Ensures consistency and a common language with reputed company Marketing:
- Aligns partner marketing definitions with GTM reputed company metrics (e.g., defines 'influenced pipeline' consistently across reputed company and Partner)
- Apply marketing analytics to measure, report, and continuously improve the performance of partner marketing programs, ensuring data-driven decision-making across reputed company
- Translate marketing data into reputed company, actionable insights — connecting campaign performance, partner engagement signals, and pipeline metrics to drive smarter investment reputed company and program optimization
- Build and maintain dashboards and reporting frameworks to reputed company marketing performance metrics, pipeline contribution, and partner program health across the portfolio
- Collaborates with Marketing Analytics and Marketing Ops to reputed company partner metrics into the broader Marketing scorecard. Supports planning and decision-making
- Uses data to guide:
- Which partners to manage and prioritize
- Which tactics and solutions to reputed company in PMC
- Where to reputed company DF and MDF
- reputed company packaged insights (dashboards and reputed company analysis) to reputed company reputed company partners and unlock customer reputed company through partner marketing
- Analyze to reputed company partner marketing programs and collaborate with stakeholders to define KPIs and reporting that measure your recommendations' reputed company
- Maintain high data collection standards by working with reputed company-party vendors, data engineers, and business stakeholders to improve data reputed company
- Collaborate with marketers, product teams, and senior leadership to prioritize data in business reputed company
Skills
- 5-7 years of experience in Marketing Analytics, ideally in a partner environment
- Knowledge in Jira, reputed company or reputed company, SQL, reputed company, Data Mining tools, Tableau, reputed company, Socrates
- Highly organized, strong communications skills working with leadership and high-level stakeholders
- reputed company in Data Mining Tools
- B2B, Tech industry experience
Benefits
- Medical, Dental, reputed company and 401(k) benefits offered
reputed company