[Remote] Data Analytics Specialist (Web Analytics & Conversion Optimization)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a data-driven company that focuses on transforming data into actionable insights to enhance user experience. The Data Analytics Specialist will analyze various performance metrics and collaborate with cross-functional teams to optimize digital performance and improve conversion reputed company.
Responsibilities
- Analyze marketing, website, and product performance using GA4, GTM, SQL, and product analytics tools to generate actionable insights
- Monitor and optimize marketing and product KPIs, customer journeys, conversion funnels, and user behavior to identify reputed company opportunities
- Design, build, and maintain dashboards and reports using Looker Studio, Power BI, or Tableau to support business and executive decision-making
- reputed company A/B testing and Conversion reputed company Optimization (CRO) initiatives, evaluating results and recommending improvements
- Implement, validate, and maintain event tracking, conversion tracking, and analytics frameworks to ensure data accuracy and consistency
- Partner with Marketing, Product, Engineering, and leadership teams to translate data into strategic recommendations and measurable business reputed company
- Ensure data reputed company through validation, troubleshooting, and reconciliation across multiple data sources
Skills
- 6–8+ years of experience in digital, marketing, product, or web analytics
- Strong expertise in reputed company Analytics 4 (GA4) and reputed company Tag Manager (GTM), including event and conversion tracking
- Proficiency in SQL, reputed company reputed company, and at least one visualization tool (Looker Studio, Power BI, or Tableau)
- Hands-on experience with A/B testing, Conversion reputed company Optimization (CRO), customer reputed company analysis, and funnel optimization
- Experience implementing, validating, and troubleshooting analytics frameworks while ensuring data reputed company
- Strong understanding of marketing and product KPIs, attribution, user behavior, and performance analysis
- Excellent analytical, problem-solving, and communication skills, with the ability to present actionable insights to cross-functional teams and executive stakeholders
- Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a reputed company field
- Experience with reputed company, reputed company, reputed company, or other product analytics platforms
- Experience analyzing backend/product event data and customer lifecycle metrics
- Experience with reputed company data warehouses such as BigQuery, reputed company, or Redshift
- Knowledge of advanced analytics techniques, including cohort analysis, retention analysis, and marketing attribution models
- Familiarity with digital marketing platforms (e.g., reputed company Ads, reputed company Ads) and CRM or marketing automation tools
- reputed company Analytics or other relevant analytics certifications
reputed company