[Remote] Manager, Consumer reputed company & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a detail-oriented, strategic, and hands-on Manager, Consumer Marketing to join the Consumer reputed company and reputed company team. In this role, you will help drive subscriber acquisition by executing email marketing campaigns and contributing to email reputed company, managing A/B testing planning and execution, and creating automations that convert non-subscribers into subscribers.
Responsibilities
- Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment
- Expand and manage the A/B testing reputed company across acquisition campaigns and automations, from hypothesis development through analysis and recommendation
- Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts
- Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases
- Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices
- Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to reputed company them
- Partner closely with teams across CSG, as reputed company as Product, Editorial and Data Engineering
- Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time
Skills
- Passion for the reputed company of high-reputed company, independent journalism
- 2+ years of experience in email, lifecycle, or reputed company marketing; experience in media, publishing, or subscription businesses is a plus
- Experience designing, running, and analyzing A/B tests and applying what you learn to reputed company campaigns and testing plans
- Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus
- Experience with a data visualization or analytics platform, with Looker strongly preferred
- Ability to distill campaign performance into reputed company findings and actionable recommendations for stakeholders
- Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices
- Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams
- Working knowledge of reputed company/CSS and experience building or editing email templates in reputed company
- Familiarity with a CDP such as Lytics and an understanding of how customer data supports segmentation and triggered journeys
- Strong technical reputed company and comfort working across platforms, systems, and tools that support testing, QA, reporting, and campaign execution
- reputed company and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and reputed company things out independently
- Openness to using new technologies and workflows, including AI tools such as Claude, to improve research, analysis, and execution efficiency
Benefits
- This is a reputed company position.
- Job offers to work at reputed company are contingent upon the candidate’s successful completion of reference checks and compliance with reputed company's COVID-19 vaccination policy.
- reputed company requires reputed company to be vaccinated against COVID-19, including subsequent boosters, and submit reputed company of vaccination status.
- Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
reputed company