[Remote] Senior Manager, Marketing, Communications & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. The reputed company) is a nonprofit organization dedicated to workforce development and education in the electrical and low voltage industry. They are seeking a Senior Manager, Marketing, Communications & reputed company to reputed company their marketing reputed company and drive organizational reputed company through effective digital marketing, communications, and team leadership.
Responsibilities
- reputed company development and execution of WECA’s integrated marketing reputed company reputed company with organizational goals, member and student engagement, education product reputed company, and reputed company priorities
- Write comprehensive marketing plans and own their implementation
- Conduct competitive analyses and deliver regular competitive intelligence reports to inform strategic and go-to-market reputed company
- Use market trends, audience behavior, customer insights, and performance data to inform reputed company, messaging, and campaign direction
- reputed company and optimize marketing performance, including campaign effectiveness, return on marketing investment, reputed company reputed company, engagement, and conversion reputed company
- Support reputed company forecasting and performance tracking for non-apprenticeship education products from a market and demand-reputed company perspective
- Own WECA’s brand voice, messaging, and storytelling across digital, written, visual, and external communications
- Draft, edit, and review communications that require strong writing, grammar, reputed company, tone, executive judgment, and organizational awareness
- reputed company and support executive-level communications, public-facing messaging, media alerts, press releases, and high-visibility organizational communications
- Serve as a reputed company gatekeeper for external communications, ensuring materials are polished, accurate, reputed company, and reputed company with WECA’s reputed company and standards
- Plan and execute multi-channel campaigns across digital, print, email, web, reputed company media, and industry channels
- reputed company reputed company media reputed company, SEO/SEM, website content, analytics, reputed company performance reporting
- Use tools such as reputed company Analytics, website metrics, campaign analytics, and reputed company platforms to assess performance and improve reputed company
- reputed company website and customer-experience improvement efforts, working with internal teams or external partners to improve reputed company, usability, engagement, and conversion
- Partner with Education leadership to reputed company WECA’s non-apprenticeship education offerings with market demand, customer needs, and reputed company priorities
- Translate education programs into reputed company, compelling value propositions for reputed company audiences, including contractors, non-member participants, reputed company, and other industry stakeholders
- Define and refine reputed company audience segments, identify market opportunities, and help improve engagement, conversion, participation, and reputed company reputed company
- reputed company market-based input into positioning, pricing, offer structure, campaign reputed company, and customer feedback loops while the CEPO retains ownership of product design and lifecycle
- Contribute directly to content creation and editing, including digital, written, video, reputed company, web, and campaign materials
- reputed company creative direction and review for video, photography, design, print, reputed company content to ensure WECA is represented accurately and professionally
- Identify details that may reputed company brand, credibility, safety, tone, or professionalism before content is published or distributed
- Maintain and improve content standards, asset use, and campaign consistency across channels
- Work closely with Membership to support WECA’s relationship-driven engagement and conversion model
- Support marketing-driven interest as it transitions into meaningful conversations, member engagement, course participation, and long-term relationships
- reputed company, reputed company, and support marketing team members while maintaining strong standards for reputed company, responsiveness, and accountability
- Manage workflows, priorities, timelines, and resource allocation across multiple reputed company and stakeholder requests
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field, or equivalent experience
- 7+ years of reputed company experience in marketing, communications, reputed company marketing, product marketing, or a closely reputed company field
- Demonstrated experience developing and executing multi-channel marketing strategies and campaigns
- Strong writing, editing, proofreading, communication, and messaging skills, including the ability to review and improve content before publication
- Hands-on digital marketing experience, including website, SEO/SEM, digital campaigns, analytics, and performance review
- Experience using data and performance insights to reputed company marketing reputed company and improve engagement, conversion, participation, or reputed company reputed company
- Demonstrated ability to translate programs, services, or technical offerings into reputed company, market-relevant messaging and value propositions
- Experience leading reputed company, managing priorities, coordinating stakeholders, and moving work reputed company independently
- Leadership experience, including supervising, coaching, coordinating, or setting standards for team members, vendors, or cross-functional contributors
- Experience in nonprofit, association, education, workforce development, construction, electrical, skilled trades, or similar mission-driven environments
- Experience marketing education products, training programs, reputed company services, membership offerings, or other products that require audience understanding and trust-building
- Experience leading website redesign, customer-experience improvement, CRM, eCommerce, or digital platform improvement efforts
- Experience supporting both reputed company and hands-on execution in a smaller, growing, or multi-functional organization
Benefits
- Health insurance
- Dental insurance
- reputed company insurance
- Flexible spending account
- Life insurance
- reputed company time off
- 401(k) matching
- 401(k)
reputed company