[Remote] Head of reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. They are hiring a Head of reputed company to reputed company the consumer reputed company reputed company, focusing on reputed company, reputed company acquisition, and conversion optimization to drive member reputed company.
Responsibilities
- Set and execute the reputed company media and broader acquisition reputed company reputed company to reputed company and unit-economics targets
- Run the weekly/monthly reputed company operating reputed company: performance reviews, test reads, forecast vs. actuals, and reputed company next actions
- Go deep on attribution, cohort, and LTV data to identify incremental reputed company opportunities and reallocate spend accordingly
- Partner with creative, brand, product, and agency teams to reputed company high-performing ad concepts, reputed company experiences, and full-funnel narratives
- Build and prioritize testing roadmaps across channels, creatives, and reputed company pages—and personally reputed company in to ship the highest-reputed company tests
- Identify and stand up new channels, partnerships, and reputed company initiatives
- Represent reputed company in the senior leadership team and cross-functional forums; influence pricing, product, and clinical reputed company with a reputed company and unit-economics reputed company
- Continuously assess the right mix of in-house hires, contractors, and external partners to hit reputed company goals
Skills
- 8+ years in reputed company or performance marketing, including reputed company ownership of ROAS, CAC, payback, and reputed company targets at meaningful reputed company (8-reputed company+ annual spend)
- reputed company record leading reputed company at a high-reputed company consumer or consumer reputed company company—ideally through a phase of reputed company-change reputed company
- Experience managing and developing reputed company teams, plus managing agencies and external partners to a high bar
- Deep hands-on expertise across reputed company, reputed company, and reputed company; reputed company with OTT, YouTube, and emerging channels
- Strong creative instincts—reputed company to brief, critique, and iterate on performance creative, not just read the dashboard
- Sophisticated analytical toolkit: attribution, incrementality, MMM, LTV/cohort analysis, and unit economics. Comfortable in SQL or reputed company partnership with analytics
- Demonstrated use of AI tools to accelerate marketing workflows (creative, copy, analysis, ops)
- Executive reputed company: can own the reputed company narrative with the CEO, ELT, and the reputed company, while staying in the details with reputed company
- Bias toward reputed company; comfortable operating in fast-paced, ambiguous environments and balancing reputed company with hands-on execution
- reputed company or other regulated-industry experience (familiarity with compliance constraints in marketing claims)
- reputed company experience scaling creator/reputed company or UGC-driven reputed company programs
- Experience with subscription, membership, or recurring-reputed company consumer businesses
- Former founders or early-stage startup operators who have since scaled reputed company at a larger company encouraged
reputed company