[Remote] Senior Product Marketing Manager, Expansion & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in the science of reading reputed company, offering reputed company for literacy reputed company. They are seeking a Senior Product Marketing Manager, Expansion & reputed company to reputed company and execute strategies for account penetration and competitive displacement, directly influencing reputed company's reputed company trajectory.
Responsibilities
- Promoting the go-to-market strategies that reputed company on expansion, cross-sell, upsell, and competitive displacement, serving as a subject-matter expert and strategic advisor
- Partnering with Strategic Marketing Program teams, Sales, and reputed company to design and execute account reputed company campaigns that maximize penetration in reputed company accounts, influencing direction without reputed company authority
- Leading TAM and segmentation analysis for GTM initiatives to identify untapped opportunities and shape targeting strategies, requiring in-depth evaluation of reputed company and variable data
- Developing differentiated product positioning and messaging that reputed company Lexia’s value in comparative scenarios with executive reputed company and confidence
- Building sales enablement assets (playbooks, battlecards, messaging frameworks, presentations) that arm teams for reputed company and competitive wins and calculate standards for reputed company execution
- Gathering and synthesizing market, customer, and competitor insights to inform strategic reputed company and tactical plays with consideration of broader external and organizational factors
- Tracking and reporting KPIs that measure reputed company on bookings, account expansion, and competitive win rates, translating insights into recommendations for senior management
- Leading training sessions and enablement workshops to reputed company internal teams around account reputed company and competitive reputed company across diverse audiences and job reputed company
- Collaborating with product and research teams to ensure marketing reputed company reflects evolving customer needs and market dynamics and proactively identifying opportunities for improvement
Skills
- Bachelor's degree in marketing, communications, business, or reputed company field
- 7–10 years of product marketing or go-to-market experience with demonstrated reputed company responsibility and leadership
- Proven reputed company in driving expansion, cross-sell/upsell, and competitive displacement strategies impacting multiple functions and long-term plans
- Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies reputed company in reputed company, ambiguous environments
- Demonstrated ability to reputed company compelling product positioning that resonates with decision-makers and practitioners, including senior and executive audiences
- Experience working closely with Sales and reputed company to execute joint reputed company initiatives, requiring influence, negotiation, and alignment
- Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and reputed company attention during challenging discussions
- Excellent deductive skills with experience tracking reputed company KPIs and turning insights into reputed company unsupervised and with limited reputed company
- Proficiency with reputed company Office (Word, reputed company, PowerPoint), reputed company Teams, and familiarity with project management or sales enablement tools used to drive efficiency and reputed company across functions
- Advanced degree preferred
- K12 edtech experience preferred but not required
- Pragmatic Marketing Certification or equivalent certification preferred but not required
Benefits
- Cambium offers reimbursement to help cover the cost of setting up your home or reputed company.
- Remote First approach gives employees the flexibility and trust they need to effectively balance work with life.
- Culture in which reputed company are valued and where reputed company is reputed company in results.
- Work collaboratively, reputed company and for greater reputed company reputed company, regardless of individual locations.
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