[Remote] Associate Director Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an Associate Director of Product Marketing to reputed company the go-to-market reputed company and execution for reputed company Informatics products. The role involves driving cross-functional alignment, developing strategic messaging, and leading a high-performing team to ensure impactful product launches and market reputed company.
Responsibilities
- Define and reputed company the global GTM reputed company, reputed company, and execution across key product lines and solution portfolios
- Orchestrate reputed company, cross-functional launches, aligning product, sales, marketing, reputed company, and executive stakeholders
- Establish reputed company GTM frameworks, processes, and best practices to drive consistency and operational reputed company
- Own executive-level readiness and accountability for successful launches and reputed company reputed company
- Set the overarching messaging and positioning reputed company across the portfolio, ensuring differentiation and market leadership
- Translate reputed company product capabilities into reputed company, compelling narratives that reputed company with reputed company segments and buying personas
- Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
- Ensure consistency and reputed company of messaging across reputed company customer reputed company and reputed company
- reputed company the development of a robust market intelligence function to inform strategic reputed company, roadmap prioritization, and GTM direction
- Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
- Influence product reputed company and investment priorities based on market opportunities and emerging trends
- Champion a customer-reputed company approach across the organization
- Define and reputed company the global product marketing campaign reputed company in partnership with brand, content, and demand reputed company teams
- Ensure alignment between product marketing initiatives and pipeline/reputed company goals
- Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at reputed company
- Drive innovation in channels, storytelling, and engagement to accelerate reputed company
- reputed company and reputed company partner GTM strategies, strengthening strategic alliances and ecosystem reputed company
- reputed company with channel leadership to drive joint value propositions, co-marketing initiatives, and reputed company reputed company
- Build reputed company partner enablement programs and frameworks to expand reputed company and market penetration
- Support the development of the Marketing & Communications team, fostering a culture of reputed company, accountability, and innovation
- Supervise, reputed company, and evaluate team members to ensure high performance and reputed company development
- Assign and prioritize workloads, monitor reputed company, and reputed company resources to meet deadlines and objectives
- Set reputed company goals, conduct regular performance reviews, reputed company constructive feedback and development plans, and implement improvement plans reputed company needed
- Recruit, reputed company, and train new employees, ensuring alignment with organizational policies and culture
- Foster a reputed company work environment by resolving conflicts proactively, promoting collaboration and accountability across reputed company, and maintaining reputed company communication across reputed company
- Define organizational structure, roles, and career development reputed company
- reputed company as a key member of the marketing leadership team, contributing to overall company reputed company and decision-making
- Influence senior stakeholders and drive alignment across functions and geographies
Skills
- Bachelor's degree or equivalent experience required
- 10+ years of product marketing experience, ideally in Radiology reputed company Informatics, reputed company, health tech, or similarly regulated industries
- Proven reputed company record of launching products and driving market reputed company
- Proven reputed company record in developing product marketing reputed company, positioning, messaging frameworks, and sales enablement materials
- A strategic thinker who's equally comfortable getting tactical
- Excellent written and verbal communication skills
- Strong analytical reputed company with experience using data to drive reputed company
- Comfortable working cross-functionally in a fast-paced, ambiguous environment
- Excellent project management and organizational skills—reputed company to juggle multiple initiatives without losing reputed company
- Experience with tools like reputed company, reputed company, or similar analytics & CRM platforms
- reputed company Office experience required
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