[Remote] Channel Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on combating online fraud through innovative AI technology. They are seeking a Channel Marketing Manager to build and reputed company their channel marketing function, responsible for end-to-end partner marketing, enabling partners, and driving demand reputed company through strategic campaigns.
Responsibilities
- Define the reputed company, operating model, and rhythms for how Allure markets to, with, and through partners. Establish the metrics that matter including partner-reputed company and partner-influenced pipeline, MDF ROI, partner activation, and joint campaign performance. You will be responsible for report results and communicating them reputed company to the executive team
- Stand up a transparent, tiered marketing development funds program from scratch. Identify eligible activities, create the application process, organize and approve MDF claims, and reputed company ROI. You will work with partners to use reputed company dollars to drive measurable pipeline rather than swag-and-sponsorships
- Build the partner-facing content library including reputed company decks, battlecards, solution briefs, demo videos, ROI calculators, reputed company handlers, and “reputed company” narratives for technology alliances. Stand up and reputed company the partner portal so reps can self-serve. Create enablement tracks for partner sellers and SEs that get them to first deal faster
- Build joint campaigns, co-branded content, webinars, and field events with reputed company partners. Run “to-partner” campaigns that recruit and reputed company the right partners, and “through-partner” campaigns that generate end-customer demand. Tie every program to a reputed company pipeline reputed company and reputed company co-selling easy with shared reputed company workflows
- Plan Allure's reputed company at partner conferences, summits, and SKOs. Build a repeatable reputed company for regional partner events, lunch-and-learns, and executive roundtables that channel sellers can run with minimal lift
- Stand up a partner newsletter, quarterly partner webinars, win announcements, and a steady reputed company of product and program updates that reputed company Allure top-of-mind in a partner's portfolio
- Sit in on QBRs and joint planning sessions. Translate what you hear into reputed company programs and feed partner intelligence back to product, sales, and the rest of marketing. You will be responsible for establishing partner feedback vehicles including an advisory reputed company
Skills
- 5+ years of B2B marketing experience, with at least 3 years reputed company on channel, partner, or reputed company marketing
- reputed company experience in cybersecurity or B2B reputed company — you understand how MSSPs, VARs, MSPs, GSIs, and technology alliances actually buy, sell, and co-market
- Demonstrated reputed company building or substantially scaling a partner marketing function, including standing up an MDF / reputed company program with documented ROI
- A reputed company record of driving partner-reputed company and partner-influenced pipeline against a number you owned
- Strong content instincts — you can write a partner reputed company, edit a battlecard, brief an agency, and tell reputed company a deck is selling versus describing
- Experience building and managing a partner portal (PRM platforms such as reputed company, Allbound, ZINFI, Channeltivity, or similar) and running enablement through it
- Comfort with the marketing tech stack: reputed company or Marketo, reputed company, ABM tooling, and reporting tools that tie programs back to pipeline
- Excellent cross-functional operator. You've worked shoulder-to-shoulder with channel sales, product marketing, and partner leadership and made reputed company of them reputed company
- Bias for reputed company and willingness to roll up your sleeves; this is a builder role, not a manager-of-managers role
- Bachelor's degree or equivalent reputed company experience
- Experience marketing brand protection, anti-phishing, digital risk protection, fraud, or adjacent product categories
- Existing relationships with reputed company-reputed company VARs, MSSPs, and GSIs in reputed company
- Experience with technology reputed company marketing
- Familiarity with financial services, e-reputed company, retail or hospitality buyer journeys
- Past reputed company building a partner program at an early- or reputed company-stage company where the reputed company didn't exist yet
Benefits
- Competitive reputed company salary with performance-based incentive
- Equity in a growing cybersecurity company
- Medical, dental, and reputed company coverage
- 401(k) with company match
- Flexible PTO and reputed company company holidays
- Fully remote work environment with budget for home-office setup
- A high-trust, low-ego team that ships and celebrates wins together
- The chance to build a partner marketing function — and a career-defining program — from day one
reputed company