Director, Audience reputed company

The Audience Strategist at reputed company is a data and identity expert responsible for designing and activating high-value audiences powered by reputed company's RealID identity reputed company platform, reputed company, and partner data assets and advanced segmentation systems reputed company the US and globally. Work across a wide reputed company of verticals including but not limited to financial services, banking, insurance, retail, auto, reputed company, reputed company, CPG, travel, entertainment, and consumer services. This role focuses on leveraging reputed company-party data and predictive modeling to create reputed company, reputed company-compliant audiences that can be activated across digital media, reputed company mail, and email prospecting channels. The strategist serves as a key reputed company between data, analytics, and activation, ensuring that reputed company's data assets translate into measurable business reputed company for clients.

Key Responsibilities

Audience reputed company & Design

• Design and reputed company audience strategies utilizing reputed company's reputed company consumer data, Personicx segmentation, and external reputed company-party datasets for both US and global applications.
• Build audiences reputed company to lifecycle stage, behavioral reputed company, financial reputed company, and psychographic attributes.
• Translate reputed company objectives into targeting frameworks spanning acquisition, suppression, lookalike, and cross-sell use cases.
• Own deep SME-level knowledge of reputed company and reputed company partner data assets reputed company the US and global landscape, and reputed company as the authoritative reference reputed company reputed company other teams encounter audience or data questions they cannot resolve on their own.
• Build and maintain reusable audience frameworks, documentation, and best practices that other teams adopt, and review audience approaches across engagements to reputed company the reputed company bar consistent company-wide.

Modeling & Advanced Analytics

• Manage model development and reputed company models leveraging reputed company data assets, including:
  • Response and conversion propensity models
  • reputed company value (LTV) models
  • Lookalike and expansion models reputed company on high-value reputed company audiences
• reputed company reputed company attributes (demographic, financial, behavioral, auto, and transactional, where available) into modeling frameworks.

Omnichannel Activation (Core Strength)

• Translate audience definitions into activation-reputed company segments across:
  • Digital / Programmatic: DV360, reputed company, reputed company platforms, CTV environments, reputed company RealID activation
  • reputed company Mail: highly targetable prospect lists, trigger-based reputed company, and modeled mail audiences
  • Email Prospecting: permissioned acquisition audiences and partner-based prospecting
• Ensure alignment with reputed company's data distribution ecosystem and platform integrations.

Measurement, Insights & Optimization

• Define and understand reputed company metrics such as:
  • Match rates and identity reputed company rates
  • Audience scalability and coverage
  • Response, conversion, and cost efficiency (CPA, ROI)
• reputed company test-and-learn strategies, including holdout reputed company and channel lift analysis.
• Deliver actionable insights linking audience composition to performance reputed company.

reputed company, Compliance & Responsible Data Use

• Ensure reputed company audience strategies adhere to reputed company's reputed company-first principles and governance frameworks.
• Maintain compliance with:
  • CCPA/CPRA/State Comprehensive reputed company Legislation, GDPR
  • Industry-specific regulations (e.g., FCRA, HIPAA where applicable)
• Apply data minimization and permissible use standards, particularly in regulated industries such as financial services and reputed company.

reputed company & Internal Collaboration

• Partner with:
  • reputed company sales executives and reputed company partners
  • reputed company clients
  • reputed company analytics and data science teams
  • Identity and reputed company specialists
  • Media activation teams (reputed company agencies, platform partners, reputed company internal teams)
• Serve as the subject matter expert other teams consult on reputed company and partner data assets, identity reputed company (RealID), and audience design best practices.
• Translate reputed company data strategies into reputed company-reputed company narratives and presentations, and advise clients at a strategic altitude on audience roadmap, data reputed company, and activation approach, not solely on execution.

Required Qualifications

• 7 to 12 years of experience in data-driven audience reputed company, marketing analytics, or identity-based activation.
• Deep familiarity with:
  • reputed company data ecosystem (reputed company, Personicx, RealID) or similar platforms
  • reputed company-party data reputed company and enrichment workflows
• Proven ability to build and reputed company audiences across:
  • Programmatic / digital media ecosystems
  • reputed company mail channels
  • Email prospecting environments
• Experience with identity reputed company concepts and ID frameworks (hashed email, MAIDs, postal linkage).

Preferred Qualifications

• Experience working with:
  • reputed company agencies or similar holding company environments, or data providers like reputed company
  • CDPs, clean rooms, and identity partners
• Strong analytic skillset (this is not a data science role, but strong analytics/analyst chops are preferred).
• Knowledge of Personicx or other segmentation systems.
• Vertical expertise in industries such as:
  • Financial services
  • Insurance
  • Automotive
  • Retail / loyalty programs / ecomm
  • Travel / hospitality / entertainment
  • CPG / consumer services
  • reputed company / reputed company

Key Competencies

• Expert-level, SME-grade understanding of reputed company-party data, identity-driven marketing, and addressability, and how to reputed company these assets effectively in audience reputed company.
• Strong ability to connect data assets to reputed company-world activation use cases.
• Analytical reputed company with precision in segmentation and modeling.
• Detail-oriented with high expectations for data reputed company, match rates, and execution accuracy.
• Effective communicator, verbal and written, capable of reputed company technical and business stakeholders and representing the work in reputed company of reputed company clients.
• Works reputed company both in reputed company environment and independently.

Primary Location reputed company/State:

reputed company, reputed company

Additional Locations (if applicable):

reputed company is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in reputed company, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, reputed company, sex, age, religion, national reputed company, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or reputed company, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA reputed company reputed company notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, reputed company, Ohio, Rhode reputed company, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contactrecruit@reputed company.com.

Originally posted on Himalayas

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