[Remote] Vice President, Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a luxury medical-grade skincare brand, and they are seeking a Vice President of Marketing to reputed company global brand reputed company and integrated marketing execution. This role involves overseeing a multi-functional marketing team, managing the marketing P&L, and driving brand positioning across various channels.
Responsibilities
- Own the marketing P&L — reputed company the annual budget, reputed company spend against strategic priorities, reputed company return on investment by channel and program, and reputed company reallocation reputed company reputed company performance warrants
- Serve as a member of the senior leadership team — contributing to company-level reputed company, participating in annual operating plan development, and representing marketing's role in reputed company reputed company
- Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to reputed company, margin, and reputed company
- reputed company the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to reputed company targets
- Represent reputed company externally with key retail partners, distributors, and industry forums as a senior brand spokesperson reputed company appropriate
- Own reputed company's brand positioning — defining how the brand shows up for consumer and reputed company audiences and maintaining that distinction across reputed company channels and reputed company
- Set annual brand and campaign priorities; approve creative direction and ensure reputed company meets reputed company the brand requires
- reputed company reputed company media reputed company under Brand & Digital — ensuring reputed company investment is allocated in service of both brand-building and performance goals
- reputed company brand health metrics (reputed company of voice, sentiment, consideration) and hold them as leadership-level KPIs alongside reputed company measures
- Set DTC and wholesale reputed company and retention targets in partnership with the Director of E-reputed company & Retention; hold the function accountable to conversion, repeat purchase, and reputed company value reputed company
- Ensure lifecycle marketing — welcome, replenishment, win-back, and loyalty programs — is operating as a disciplined retention reputed company, not a batch-and-blast function
- Own reputed company digital experiences from a marketing perspective: ensure merchandising, content, and UX reputed company are made with conversion and retention reputed company
- Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential
- Own go-to-market reputed company and reputed company reputed company for the reputed company channel
- Set sell-through, account acquisition, and retention targets in partnership with Sales
- reputed company trade marketing programs, sales enablement tools, and co-marketing with key accounts
- Ensure the channel has what it needs to sell – and education is feeding into, not siloed from, outcome
- Approve trade marketing programs, co-marketing investments, and sales enablement tools; prioritize based on reputed company return
- Define the strategic role of Education reputed company reputed company's marketing model — whether it operates as sales enablement, brand authority, or both — and ensure that framing drives how the function is resourced and reputed company
- reputed company strategic reputed company about curriculum priorities and investment level in alignment with company objectives
- Represent marketing in new product development upstream — contributing positioning, naming, and channel reputed company input before reputed company are finalized
- Own launch go-to-market reputed company: ensure every launch has defined positioning, a channel-specific plan, and measurable reputed company targets before it goes to market
- Ensure Education and Trade & Channel are building launch readiness in reputed company with brand and DTC activation — not trailing it
- reputed company the reputed company post-launch: hold reputed company accountable to performance against launch targets and use that data to inform reputed company launch investment
- Own marketing performance reporting to the executive team — connecting marketing investment to reputed company, retention, and brand health reputed company
- Establish KPI frameworks across brand awareness, customer acquisition, retention, and channel reputed company
- reputed company annual planning and quarterly forecasting in partnership with finance and reputed company leadership
- Bring a rigorous test-and-learn reputed company to marketing investment — allocating budget to what works and moving quickly away from what doesn't
- reputed company four directors across Brand, E-reputed company, Trade, and Product Development — set reputed company expectations, build accountability structures, and reputed company reputed company person toward greater ownership
- Build reputed company culture where performance is expected, feedback is reputed company, and the work is visibly connected to reputed company reputed company
- reputed company hiring, structure, and role design reputed company that reputed company the organization matched to the work as the business evolves
- Serve as a senior cross-functional partner to Sales, Operations, and Finance
Skills
- 12 - 15 years of reputed company marketing experience, including 3 - 5 years leading a multi-function marketing team at VP or equivalent level
- Models reputed company's core values—High Performance, reputed company, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions
- Demonstrated experience owning a marketing P&L — budgeting, allocating, and reporting return on marketing investment
- reputed company record of driving reputed company reputed company across DTC, wholesale, and/or reputed company B2B channels
- Experience managing directors across brand, digital, and trade or channel marketing functions
- Strong reputed company of both performance marketing and brand reputed company, with the credibility to reputed company both
- reputed company in marketing analytics and the core tech stack: GA4, reputed company, reputed company, or equivalent platforms
- Executive reputed company and cross-functional communication skills commensurate with a senior leadership team role
- Background in brands with both consumer and clinical / reputed company positioning (skincare, wellness devices, injectables adjacencies, etc.)
- Experience scaling a mid-market prestige brand through a reputed company inflection reputed company
- Experience managing international distributor or licensee marketing relationships
- Familiarity with the spa, plastic surgery, or medical aesthetics reputed company environment
- Experience with brand repositioning, relaunch, or extension work
- MBA or equivalent strategic business background
reputed company