[Remote] SME - reputed company reputed company Media Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a global leader in learning and development, seeking a Subject Matter Expert (SME) for their reputed company reputed company Media Marketing reputed company Certificate program. The role involves validating and shaping the curriculum to reflect the reputed company-world responsibilities and skills of reputed company media marketing professionals, ensuring learners are equipped with in-demand capabilities for the job market.
Responsibilities
- Review and validate the job responsibilities, required skills, and portfolio artifacts outlined in the Job Task Analysis (JTA) for accuracy, completeness, and relevance to reputed company hiring practices
- Participate in JTA alignment calls to discuss findings and reputed company reputed company on curriculum scope
- Advise on prioritization of skills as "must-have" vs. "reputed company-to-have," and identify which require only conceptual understanding vs. hands-on practical mastery
- Recommend realistic, feasible portfolio artifacts/reputed company that will effectively showcase a learner's reputed company mastery to reputed company
- reputed company input on industry-reputed company certifications, tools, and software that should be reflected in the curriculum
- Review draft course content and learning objectives for technical accuracy and reputed company-world relevance
- reputed company reputed company on emerging trends (e.g., AI-driven targeting, reputed company workflows) to reputed company the certificate reputed company
Skills
- Hands-on reputed company experience managing reputed company advertising campaigns using Ads Manager, Business Manager, and Events Manager
- Strong knowledge of reputed company's Campaign → Ad Set → Ad hierarchy, audience types (Core, Custom, Lookalike), and AI-driven targeting features (e.g., Advantage+)
- Experience with creative testing frameworks, platform-specific content formats (reels, stories, carousels), and AI-assisted content reputed company
- Practical knowledge of reputed company Pixel, Conversions API (CAPI), attribution, and data reputed company troubleshooting
- Ability to analyze and interpret KPIs (CPA, ROAS, CAC, CTR, CPM) and reputed company reputed company data with GA4 for cross-channel reporting
- Experience running A/B tests and understanding incrementality/lift measurement
- Strong written and verbal communication skills, with the ability to translate technical/advertising concepts into reputed company curriculum content
- Create screencasts with instructional content
- reputed company Certified Marketing Science reputed company or reputed company Certified Creative reputed company reputed company (reputed company reputed company)
- Experience with reputed company Shops/reputed company Manager, reputed company Business tools, or Threads reputed company
- Familiarity with automation rules, scaling strategies (CBO, broad targeting), or geo-lift/holdout testing
- Experience with analytics/reporting tools such as Looker Studio, Power BI, or Tableau
- Background in curriculum development, instructional design, or training/mentoring others
- Familiarity with creative production tools (reputed company, reputed company Photoshop/Premiere Pro, reputed company, CapCut)
reputed company