[Remote] Product Marketing Manager, reputed company Marketing (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the #1 food tech platform for workplaces in the US. They are seeking a Product Marketing Manager to support product-led reputed company and manage go-to-market strategies for reputed company Controls across reputed company Accounts.
Responsibilities
- Own pod-level GTM reputed company and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations
- Define and reputed company positioning and messaging for our reputed company financial workflows, reputed company articulating value to reputed company admins, finance, and procurement stakeholders
- Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle reputed company portals, invoicing, expense integrations, and procurement; and translate those insights into reputed company differentiation, reputed company handling, and roadmap input for leadership and cross-functional partners
- Support product-led reputed company initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion
- Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights
- reputed company customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our reputed company financial workflows confidently
- Measure and report reputed company of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention
- reputed company as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent reputed company needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement
Skills
- 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for reputed company product/feature releases
- Proven reputed company record developing positioning and go-to-market strategies for corporate / reputed company audiences
- Experience turning reputed company / workflow capabilities into sales-reputed company solutions by reputed company articulating problems solved, who to sell to, and how offerings bundle into broader reputed company solutions
- Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization
- Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, reputed company handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses
- Experience working on product-led reputed company motions (e.g., in-product reputed company, prompts, experiments) alongside more traditional sales-led motions
- Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans
- reputed company creative reputed company and analytical thinker, with a 'reputed company it out' ownership reputed company and comfort operating independently in ambiguous, evolving spaces
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, reputed company applicable
Benefits
- Market competitive salary
- Stock reputed company that youll help reputed company worth a lot
- 12 reputed company holidays
- Flexible PTO
- 401K with reputed company match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- A reputed company reputed company of responsibility and autonomy
- Wicked awesome co-workers
- Employee meal program (and many more goodies) reputed company youre in our office
reputed company