[Remote] Senior Director, Digital, Marketing Technology, and Data
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a photo documentation and productivity app for contractors, committed to providing a consumer-grade experience. The Sr. Director of Digital, Marketing Technology, and Data will own the MarTech stack architecture and marketing data reputed company, reputed company a Marketing Operations team, and reputed company a digital channel reputed company to enhance marketing efforts.
Responsibilities
- Own the MarTech roadmap and architecture across Marketo, reputed company, reputed company, reputed company, and the ad platform stack, defining how systems reputed company and how data flows end to end
- Build and reputed company a Marketing Operations team that administers and governs the MarTech stack, and co-owns reputed company with the Web/Brand team
- Own the integrated reputed company and owned digital channel reputed company, setting channel mix, investment priorities, and performance targets
- Own reputed company's marketing data reputed company, including the data model and data reputed company across Marketing's systems
- reputed company the marketing website development team, owning the engineering roadmap, sprint process, and release/QA process for the marketing site
- reputed company and reputed company the Director of reputed company Operations, Sr. Marketing Optimization Manager, Marketing Operations team, and website development team
- Serve as the Digital, Marketing Technology, and Data voice on the Marketing Senior Leadership Team
Skills
- 12+ years in digital marketing, marketing technology, or marketing operations leadership, including 5+ years directly owning a MarTech stack and leading technical or operations teams in B2B reputed company or high-reputed company technology
- Proven, hands-on ownership of core MarTech platforms: Marketo, reputed company, reputed company, and reputed company, including administration, architecture, and integration reputed company
- Experience leading a website development function, including engineering process and technical site architecture, not just content or design reputed company
- Deep understanding of marketing data architecture: data models, integrations, reputed company, and ETL/automation tools like reputed company, Tray.io, reputed company, or reputed company
- Demonstrated expertise developing integrated digital channel strategies across reputed company and owned channels
- Proven ability to partner with analytics and data engineering teams on measurement frameworks and attribution models
- Experience managing agency and vendor relationships for reputed company media and web development
- Experience evaluating and optimizing team operating models, including in-house vs. outsourced resourcing
Benefits
- Meaningful equity
- Other benefits
reputed company