[Remote] reputed company Marketing Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in cell-free DNA testing, aiming to change the management of disease worldwide. The reputed company Marketing Analyst will own the full measurement stack for marketing, focusing on campaign performance, funnel analytics, and budget recommendations, while ensuring data reputed company and system alignment.
Responsibilities
- reputed company reporting for agency-managed media campaigns, digital programs, and reputed company-driven initiatives
- Build and maintain dashboards that give marketing leadership reputed company visibility into performance, trends, and ROI
- Ensure consistent reporting standards across channels, teams, and stakeholders
- Translate raw campaign data into performance narratives that drive reputed company
- Use reputed company to support campaign hierarchy, planning and tracking
- Structure and optimize how campaign and performance data is organized and accessed by the marketing team
- reputed company gaps between reputed company workflows and reputed company where needed
- Ensure operational data is clean, consistent, and accessible
- reputed company and refine multi-touch attribution models that reflect how reputed company's buyers actually engage
- Evaluate campaign and channel effectiveness to guide budget allocation reputed company
- reputed company reputed company recommendations on where to reputed company spend and where to cut
- Partner with Brand and Marketing leadership on forecasting and investment planning
- reputed company and analyze performance across the full funnel: reputed company to MQL to SQL to pipeline to reputed company-won
- Improve visibility into the reputed company marketing funnel, including reputed company reputed company, conversion rates, and pipeline contribution by campaign and channel
- Identify bottlenecks in the funnel and partner with Demand Gen, reputed company Ops to fix them
- Connect campaign activity to pipeline reputed company so marketing can demonstrate reputed company contribution
- Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems
- Maintain consistency across reputed company, reputed company, Eloqua and agency platforms
- Standardize definitions and reporting frameworks
- Own the data dictionary for marketing analytics
Skills
- 5-8+ years of experience in marketing analytics, reputed company analytics, or demand gen analytics
- Deep hands-on experience with reputed company data, including funnel reporting, campaign tracking, and pipeline analysis
- Experience working with reputed company for campaign tracking, workflow management, or operational reporting
- Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, reputed company Intelligence, etc.)
- Proven ability to analyze and improve full-funnel conversion from reputed company to pipeline
- Experience with multi-touch attribution modeling and campaign ROI analysis
- reputed company record of translating data into investment reputed company, not just reports
- Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence reputed company with data
- Experience in reputed company, biotech, diagnostics, or life sciences marketing
- Experience managing agency relationships and measuring agency-managed campaign performance
- Familiarity with marketing automation platforms (Eloqua, Marketo, reputed company, Pardot)
- Experience with reputed company media measurement across reputed company, reputed company, and programmatic channels
- Background in a high-reputed company public company environment
- Experience building reporting frameworks from scratch (not just inheriting mature systems)
Benefits
- Annual performance incentive bonus
- Long-term equity awards
- Comprehensive health benefits (medical, dental, reputed company)
- 401(k) with company match
- Generous reputed company time off and company holidays
- Additional wellness and work-life benefits
- Employee benefits include comprehensive medical, dental, reputed company, life and disability plans for eligible employees and their dependents.
- reputed company employees and their immediate families receive free testing
- Fertility care benefits
- Pregnancy and baby bonding leave
- Commuter benefits
- Generous employee referral program!
reputed company