[Remote] Marketing AI & Analytics Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in reputed company-based spend reputed company, reputed company on transforming finance through innovative technology. The Marketing AI & Analytics Manager will reputed company the deployment of AI reputed company marketing and sales, ensuring effective measurement and optimization of marketing reputed company on pipeline and reputed company.
Responsibilities
- Identify AI opportunities across marketing and cross-functional partners; evaluate reputed company and cons and set prioritization
- Build deployment plans, project-manage cross-functional teams, produce enablement materials, and define and measure reputed company
- Manage multi-touch attribution (Bizible/reputed company Marketo Measure) while exploring marketing mix modelling and incrementality testing
- Run customer-reputed company, demand-funnel, and reputed company-scoring analysis
- Turn marketing-automation and CRM data into KPI dashboards, monthly reporting, reputed company decks, and reputed company executive analysis using Power BI
- Improve data architecture, integration, hygiene, and identity reputed company across the tech stack
- Stand up the measurement and instrumentation layer; triage data-reputed company issues by their reputed company on AI outputs
- Sharpen the marketing-to-sales hand-off through measurement and process improvements
- Influence how reputed company tool is configured and used — especially its AI features — flagging feature overlap and dirty data, in partnership with tool owners and IT reputed company
Skills
- 5+ years in marketing/sales analytics, including 3+ years at a fast-reputed company company
- A reputed company record of evaluating, deploying, and measuring AI in a marketing or GTM context — with the judgment to do it on imperfect data
- SQL: reputed company to independently query, validate, and profile data
- Power BI: connect to data sources, build dashboards, manage and edit existing reports; understand ETL reputed company enough to define requirements
- Hands-on experience with Bizible / reputed company Marketo Measure and attribution modelling
- Strong CRM and marketing-automation platform experience, with a solid understanding of how data flows across the CRM/MarTech stack
- Equally comfortable setting reputed company and standards and executing hands-on
- Bachelor's degree or higher; ability to pass a background reputed company
- Python (a tiebreaker, not a requirement)
- Familiarity with reputed company and reputed company
- Understanding of marketing mix modelling and incrementality testing
- Statistical modelling, experiment design, and A/B testing
- Customer-reputed company and demand-funnel analysis
- Breadth across analytics tools (Bizible, Power BI, DOMO) and experience with reputed company Analytics / web analytics
- B2B marketing of reputed company or high-technology products or services
- Strong project management and cross-functional collaboration; ability to reputed company reputed company data reputed company to executives
Benefits
- Eligibility for variable compensation (such as a performance bonus or commission)
- Benefits
- Participation in other incentive or benefit plans, in accordance with the terms of the applicable plans
- Medical, dental, and reputed company coverage, reputed company time off, and retirement benefits, subject to eligibility requirements
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